The Innovative Agency podcast

16:03

Learn about the differences between Alzheimer's and dementia, and how Alzheimer's disease progresses. We talk about why catching the disease early can make a big difference. Dr. Sharon Cohen and Dr. Yaakov Stern walk us through the stages of Alzheimer's disease, from when there are no symptoms to when memory issues start to show. They explain the stages of Alzheimer’s and how it develops over time. We also hear from Kelly, who explains her personal experiences and concerns about developing Alzheimer’s, and what she does about it. For links to resources and information covered in this series, visit our website at HealthUnmuted.com/resources What did you think of this episode? We’d love to hear from you. Please visit healthunmuted.com/feedback to let us know! Rethinking Alzheimer’s Disease was made possible with support from Eisai Inc. [00:00:00] Introduction [00:03:10] What's the difference between Alzheimer's disease and dementia? [00:07:04] When does Alzheimer’s begin to develop? [00:09:08] What is Mild Cognitive Impairment (MCI)? [00:10:36] What is subjective cognitive decline? [00:11:59] What is preclinical Alzheimer's disease? [00:13:13] Why is it important to detect Alzheimer’s disease early? Disclaimer: The content provided in this podcast is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by this podcast or its guests is solely at your own risk. ©2024 Mission Based Media Ltd • April 2024 • AD-M2059…

The Innovative Agency

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The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

298 episoade

#Business #Sharon Toerek

The Innovative Agency

updated acum 2 zile

Distribuie

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298 episoade

#Business #Sharon Toerek

Toate episoadele

The Innovative Agency

1
290. AI: Opportunity vs. Risk, with Adam Nathan 28:09

acum 2 zile28:09

28:09

In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes. Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-thinking agencies are using AI to not only maintain but also enhance their value to clients. What you will learn in this episode: How agencies can leverage AI tools like to increase productivity and revenue The balance between opportunity and risk in AI integration for agencies Strategies for agencies to maximize creativity and customization with AI technology How to transparently communicate your agency’s use of AI to clients Understanding the potential market shifts as AI becomes a standard in agency operations The long-term opportunities for agencies who embrace AI and adapt to technological advancements Bio After spending time at some of the most complex organizations and companies in the world (White House, Apple, Lyft) Adam Nathan realized he was spending more time coordinating work than actually doing it. Taking inspiration from how developers worked in Github and designers worked in Figma, he founded Almanac to build a tool to help teams collaborate in documents with structure and transparency. In 2023, Adam launched his second product, Blaze, a marketing AI tool for teams of one to create better content in half the time. Resources: Website: https://www.blaze.ai/ Linkedin Personal: https://www.linkedin.com/in/adampnathan/ Linkedin Business: https://www.linkedin.com/company/getblazeai/ X: https://x.com/adampnathan Startup Tycoon: https://startuptycoon.com/…

The Innovative Agency

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289. Turn Niche into Revenue, with Tom Conlon 29:36

acum 9 zile29:36

29:36

In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York. Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream. Tom provides insights on how to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and transforming agency expertise into new opportunities. What you will learn in this episode: The strategic power of doubling down on a niche in your agency and how it can transform your business trajectory. How agency owners can identify unique skill sets within their teams to create new revenue streams. How to balance and grow both a new startup initiative and an established agency without compromising either. Strategies for setting up symbiotic relationships with other agencies as a distribution channel for specialized services. Practical advice on developing a separate pricing and business model for a new offering while managing client expectations. Bio Tom Conlon is the Founder of North Street, an independent branding, strategy, and design agency. With over 20 years of experience in design, web programming, copywriting, operations, and people management, Tom has a diverse background that includes working as a web designer, developer, writer, and editor for top media outlets like Wired, Men’s Journal, AOL, and Popular Science. He earned a degree in Communications with a minor in History from Fordham University and is an active member of the Entrepreneurs’ Organization in New York City. Tom is passionate about helping organizations succeed during moments of evolutionary change and has a particular interest in entrepreneurship, branding, and the Entrepreneurial Operating System (EOS). Resources: Website: https://northstreetcreative.com/ LinkedIn Personal: https://www.linkedin.com/in/thomas-conlon/ LinkedIn Business: https://www.linkedin.com/company/north-street/…

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288. CEO Essentials, with Brad Farris 37:48

acum 16 zile37:48

37:48

Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency? Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed with practical strategies, this discussion is a must-listen for agency leaders ready to elevate their leadership and scale with intention. What you will learn in this episode: How to strategically divide time between working on versus in your business. The critical role of the CEO in setting agency strategy, culture, and driving major deals. Techniques for effective resource allocation that align both CEO and owner goals. Distinguishing between the roles of CEO and owner for agency success. How to leverage team feedback and performance reviews to improve leadership. Strategies to combat common bottlenecks and foster middle management growth. The transformative impact of taking time off to enhance creative and strategic thinking. Bio Brad Farris is known for helping agency owners grow through the $1M—$2M barrier to become thriving $3M —$5M agencies. For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people to scale their firms. In his work with hundreds of agency owners, he’s learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency’s growth is between your ears. Resources: Website: https://anchoradvisors.com/ LinkedIn Personal: https://www.linkedin.com/in/bradfarris/ LinkedIn Business: https://www.linkedin.com/company/anchor-advisors-ltd./ Business Growth Phase Assessment: https://anchoradvisors.com/accelerate-your-business-growth/ Self-Leadership Assessment: https://anchoradvisors.com/self-leadership-assessment/…

The Innovative Agency

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287. Video's Transformative Role in Agencies, with Hope Horner 30:46

acum 23 zile30:46

30:46

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world. What you will learn in this episode: The evolution of video in marketing and its democratization for brands of all sizes. Where brands potentially miss opportunities in their video content and how agencies can guide them effectively. The debate between user-generated content versus professionally produced content and when to use each. How to maximize video content by creating numerous assets from a single shoot. The role of AI in lowering video production costs and what this means for agencies and their clients. Practical advice for agencies on forming successful strategic partnerships. Insights into the potential disruptions and evolutions in content creation and consumption. Bio Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community. Resources: Website: https://www.lemonlight.com/ LinkedIn Personal: https://www.linkedin.com/in/hhorner/ LinkedIn Business: https://www.linkedin.com/company/lemonlight-media/ Facebook: https://www.facebook.com/lemonlightmedia/ X: https://twitter.com/hopehorner…

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286. User-Generated Content Trends, with Leah Messina 30:59

acum 30 zile30:59

30:59

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers. As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices. Whether it's understanding the intricacies of community management or navigating the ever-shifting landscape of influencer credibility, Leah's expertise offers valuable direction for agency leaders looking to thrive in this evolving ecosystem. What you will learn in this episode: The evolution of influencer marketing and its impact on trust in user-generated content. Strategies for encouraging authentic consumer-generated reviews and their legal implications. How to create immersive environments for video content creation that enhance brand experience. Tips for setting up effective and safe user communities while avoiding potential pitfalls. Navigating the ethical dilemmas of AI usage in consumer-generated content. Bio Leah Messina is a seasoned digital marketing leader and entrepreneur with over 20 years of experience driving innovation and growth. As the Founder and CEO of Sinuate Media, she pioneered Organic Marketing™—a distinctive strategy that integrates digital and traditional approaches to deliver authentic brand engagement. Her expertise has empowered industry leaders such as GEICO, Black & Decker, and The History Channel, as well as emerging startups, to harness cutting-edge marketing technologies for strategic growth. Under Leah’s leadership, Sinuate Media has expanded its impact across healthcare, food & beverage, construction, and higher education, supporting clients with tailored, results-driven solutions. Resources: Website: https://sinuatemedia.com/ Facebook Business: https://www.facebook.com/sinuatemedia LinkedIn Business: https://www.linkedin.com/company/sinuate-media/ Twitter: https://twitter.com/sinuatemedia Leah Messina: www.leahmessina.com…

The Innovative Agency

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285. Podcast Marketing Secrets, with Tom Schwab 35:09

acum 5 weeks35:09

35:09

In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appearances to reach the right audience and generate impactful results, while also highlighting how to leverage this content for maximum brand exposure and client acquisition. What you will learn in this episode: The common mistakes agencies make when starting a podcast. How to determine if podcast guesting is the right strategy for your client. The three pivotal aspects in podcast interview marketing. Effective ways to repurpose content from podcast interviews to amplify reach. How podcasting can be a strategic tool in category design and SEO. Insights into how AI is integrated into podcast strategies. Bio Tom Schwab, Founder of Interview Valet, believes that meaningful conversations can transform your life and business. For over a decade, he has helped over 1500 clients, including Fortune 500 companies and top consultants, leverage podcast interviews to harness their unique strengths. Tom emphasizes that we are “One Conversation Away” from success. His book, Podcast Guest Profits, is a must-read for those looking to use targeted interviews as a powerful, comfortable marketing tool. An engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, advocating for a clear, consistent approach that aligns with brand values. He shows that introverts can create profound connections through thoughtful conversations in comfortable environments, marking the end of pushy, loud marketing tactics. Resources: Website: https://interviewvalet.com/Innovative/ LinkedIn Personal: https://www.linkedin.com/in/iamtomschwab/ LinkedIn Business: https://www.linkedin.com/company/interview-valet/ Facebook: https://www.facebook.com/InterviewValet Twitter: https://twitter.com/interviewvalet…

The Innovative Agency

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284. Unlock Revenue with Strategic Alliances, with Jarrod Lopiccolo 30:15

acum 6 weeks30:15

30:15

In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships. Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders is a must for modern agencies. Jarrod shares the opportunities, challenges, and mindset shifts needed to expand globally, collaborate effectively, and stay ahead in an ever-evolving marketing and advertising landscape. What you will learn in this episode: The benefits of strategic partnerships for agency growth and differentiation How to form successful collaborations across international borders The role of cultural understanding in building strong agency alliances Tips for assessing and choosing the right partners for agency collaboration How cross-agency partnerships can lead to new revenue streams Insights on creating international travel programs to enhance agency culture Bio Jarrod Lopiccolo is a leader in creative digital performance marketing with a background in architecture. With his wife Season as co-founder, Jarrod has led Noble Studios as CEO, building it from the ground up and collaborating with top global brands such as Adobe, Google, and the Islands of Tahiti. Their visionary leadership has earned the agency accolades like the AdAge “Best Places to Work - 2024” and Inc “2023 Best in Business - Advertising” awards. Jarrod's passion for exploring new technologies is contagious, and he brings that energy and excitement to every conversation, showing how innovations like AI, sustainability and personalization are reshaping digital marketing and driving unprecedented results. Resources: Website: https://noblestudios.com/ LinkedIn Personal: https://www.linkedin.com/in/jarrodlopiccolo/ LinkedIn Business: https://www.linkedin.com/company/noble-studios/ Business Facebook: https://www.facebook.com/noblestudios/…

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283. Operationalizing AI, with Brandon White 39:01

acum 7 weeks39:01

39:01

In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability. From streamlining workflows to building a unified data layer, he shares actionable strategies that balance cutting-edge technology with the irreplaceable value of human expertise. If you're looking to stay ahead in the AI revolution, this is an episode you won’t want to miss. What you will learn in this episode: The importance of documenting processes before implementing AI. How to understand the 5-level framework for AI operational integration. The significance of creating a unified data layer for seamless operations. How to identify and address inefficiencies within your agency. The evolving role of human intervention in AI-driven workflows. Best practices for agency-client discussions about AI integration. Bio Brandon White is an experienced entrepreneur, investor, and former venture capitalist with two successful business exits. He started his career by building one of the earliest social networks, which he later sold. Brandon has worked in marketing at America Online and now serves as the CEO of 3rd Brain, where he helps companies integrate AI and automation to improve operational efficiency. His real-world experience on both sides of the business table—building companies and investing in them—gives him a unique perspective on business growth and innovation. Resources: Company Website: https://www.3rdbrain.co/ Personal Website: https://brandoncwhite.com/ LinkedIn: https://www.linkedin.com/company/3rd-brain-automation/ Twitter: https://twitter.com/BrandonCWhite The Productivity Podcast: https://brandoncwhite.com/best-podcast-network/ 5Qs Podcast: https://feeds.captivate.fm/5qs-podcast/…

The Innovative Agency

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282. Build, Scale, and Exit, with Max Bidna 39:25

acum 8 weeks39:25

39:25

On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures. From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers actionable insights owners need to hear to make their agency a desirable acquisition target. What you will learn in this episode: How detailed documentation of systems and processes can increase your agency's appeal to potential buyers. Creating a smooth transition plan to maintain team stability post-sale. The significant impact of market conditions on agency valuations and exit multiples. Client acquisition strategies and how to maintain profit margins. Tips for identifying and vetting potential buyers to ensure a smooth acquisition process. Max Bidna is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he's earned more than 200,000+ total followers with impactful marketing content. Through his agency, 1-on-1 consulting, & portfolio of businesses, Max's work has driven $100m+ in attributable revenue for brands of all shapes & sizes. He has been privileged to help grow 250+ amazing brands. Whether optimizing ad campaigns based on $10m+ in managed ad spend experience, building dozens of outside-the-box high-ROI marketing funnels, or teaching growth marketing tactics, Max helps companies grow faster. Resources: Website: https://www.growthdaily.com/ LinkedIn Personal: https://www.linkedin.com/in/maxbidna/ LinkedIn Business: https://www.linkedin.com/company/marty-capital/ X: https://x.com/MarketingMax How Can Max Help You: https://www.marketingmax.io/…

The Innovative Agency

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281. Authenticity in Action, with April White 35:13

acum 9 weeks35:13

35:13

Today on the Innovative Agency Podcast, Sharon Toerek welcomes April White from Trust Relations, a nationwide strategic communications firm. April delves into the timely and crucial topic of building trust within the marketing and communications landscape. As trust becomes increasingly vital for brands navigating a complex media environment, April shares her expertise on establishing authenticity and maintaining credibility. Tune in to learn how to counsel your clients on rebuilding trust when it's broken and why having solid proof points is essential for any brand's communication strategy. What you will learn in this episode: The crucial role of trust in today's media consumption and brand relationships. Insight into the culture challenges at large agencies and how they impact client trust. The significance of authenticity and individuality in fostering team cohesion and productivity. Practical steps to rebuild brand trust after a misstep and the importance of proof points. Strategies for advising clients on how to develop and sustain trust with their target audiences. How you can integrate trust-building measures systematically within a brand's operations. Bio After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR, so she founded the agency that she wished existed. A seasoned communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation. April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the strategic communications agency Trust Relations. April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City. She is an official member and contributor of the Forbes Agency Council, Entrepreneur and Newsweek. Resources: Website: https://trustrelations.agency/ LinkedIn Personal: https://www.linkedin.com/in/aprilnicollewhite/ LinkedIn Business: https://www.linkedin.com/company/trustrelations/ Facebook: https://www.facebook.com/trustrelations X: https://x.com/TrustPRelations The PR Wine Down Podcast: https://www.youtube.com/playlist?list=PLK6KEIu0mK5DCmz6LXHXHC896MplJmND2…

The Innovative Agency

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280. Smart Scaling, with Austin Dandridge 40:02

acum 10 weeks40:02

40:02

In this episode of The Innovative Agency Podcast Sharon Torek welcomes Founder of Cobble Hill Digital, Austin Dandridge. He discusses the essential strategies for adding value in service-based businesses and the unique challenges faced when onboarding new clients. Austin outlines the differences in advising small or early-stage startups versus growth-stage businesses and shares his perspective on the importance of aligning with client needs and goals. He also delves into the transformative role of AI and automation in advertising and how agencies can adapt to maintain a strategic advantage. What you will learn in this episode: The critical importance of adding value during the onboarding process for new clients. How to tailor marketing strategies for small businesses versus growth-stage enterprises. Strategies for managing advertising budgets while leaving room for experimental channels. The role of AI and automation in reducing manual tasks in advertising, allowing agencies to focus on creativity and strategy. How to navigate the blurred lines between direct-to-consumer brands and legacy brands in today’s market. The evolving importance of specialized service offerings in modern agencies and how they can provide a competitive edge. Austin Dandridge is the visionary CEO of Cobble Hill and a seasoned digital marketing expert. For over 12 years, Cobble Hill has provided award-winning digital marketing for e-commerce and hospitality clients such as Draper James, Frances Valentine, Cynthia Rowley, Freda Salvador, Marysia, Lake Pajamas and more.. Resources: Website: https://cobblehilldigital.com/ LinkedIn Personal: https://www.linkedin.com/in/austin-dandridge-47593016/ LinkedIn Business: https://www.linkedin.com/company/cobble-hill/ Facebook: https://www.facebook.com/cobblehilldigital X: https://x.com/austindandridge The Marketing Factor Podcast: https://www.themarketingfactor.tv/…

The Innovative Agency

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279. The Rise of Experiential Marketing, with Lydia Martinez 32:01

acum 11 weeks32:01

32:01

Today on the Innovative Agency Podcast Sharon Toerek welcomes Lydia Martinez, CEO and Founder of Elle Marketing and Events. Lydia delves into the transformative shifts in event planning and marketing brought about by the pandemic, sharing how her team pivoted from in-person to digital events and the lasting effects on attendee preferences. Listen as Lydia offers invaluable insights on leveraging experiential marketing to enhance client relationships and extend the life of your events beyond their actual occurrence. What you will learn in this episode: The growing trend of blending digital and in-person options to meet diverse attendee preferences. The critical traits to look for when hiring for experiential marketing roles. Lydia’s personal insights on maintaining flexibility and resilience in event planning. Strategies for extending the life and value of your event through digital content. How to adapt old marketing strategies to leverage new social platforms and communication methods effectively. Bio Lydia Martinez is the Founder and CEO of Elle Marketing and Events. An entrepreneur at heart, Lydia started her first business at 8 years old, selling tree-climbing lessons to neighborhood kids. After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble and Whole Foods Market, Lydia decided it was time to get back to her entrepreneurial roots. Lydia launched what was to become Elle Marketing 2009 purely as a consulting business on the side. In 2015 she left her corporate career to become a full-time entrepreneur. Since 2015, Elle Marketing has grown into a full-service creative marketing agency with a team of 30. Resources: Website: https://ellemarketingandevents.com/ LinkedIn Personal: https://www.linkedin.com/in/lydiamartinez/ LinkedIn Business: https://www.linkedin.com/company/elle-marketing-and-events/ YouTube: https://www.youtube.com/channel/UCmjxN3l33hC6a_J00HzFL6g Instagram: https://www.instagram.com/ellemarketingandevents/…

The Innovative Agency

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278. The Art of the Exit, with Emily Green 28:39

acum 14 weeks28:39

28:39

In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Emily Green, Founder of Grace Communications. Emily shares her inspiring journey of starting, growing, and ultimately selling her agency while emphasizing the critical mindset shifts that accompany such a significant transition. As someone who has navigated the entrepreneurial landscape from inception to exit at a relatively young age, Emily provides invaluable insights into building a strong internal culture, creating a culture of attraction, and ensuring your agency's marketability. Whether you're contemplating an exit strategy or looking to enhance the longevity and appeal of your agency, this conversation offers practical advice that will resonate with marketing agency owners at all stages of their careers. What you will learn in this episode: The mindset shifts crucial for agency owners considering an exit strategy. How creating a culture of attraction aids in attracting and retaining top talent. Considerations in making your agency attractive to potential buyers. Strategies for sustaining agency growth through aligned client relationships. Practical advice on maintaining personal and professional balance during major transitions. Bio Emily Green has founded two successful businesses during her career; Grace Communications, a marketing agency with clients across the country, and Emily Green LLC, her personal brand that provides public speaking, solopreneur consulting, as well as personal and professional development workshops. Emily created Grace Communications from the ground up and scaled the agency in 5.5 years with a presence in over 10 states. After selling the company, she brought her personal vision and passion to life by launching Emily Green, LLC to inspire audiences by sharing her unique experiences through speaking and consulting. Emily is also an accomplished TEDx speaker who has been featured in conferences around the country. She focuses on a variety of dynamic topics that include everything from business growth and marketing strategies to personal development with presentations on confidence, toxic love, wellness, and gracefully "saying no." She is also currently in the process of writing her first book and launching a podcast focused on her TEDx topic, "The Weaponization of Love." Resources: Website: https://emily-green.com/ LinkedIn Personal: https://www.linkedin.com/in/emily-green-9ab76732 LinkedIn Business: https://www.linkedin.com/company/emily-green-llc/ Emily's TEDx Talk: The Weaponization of Love…

The Innovative Agency

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277. Spark Agency Growth by Stepping Away, with Jennifer Filzen 30:15

acum 15 weeks30:15

30:15

In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Filzen, the dynamic Founder of Rockstar Marketing. They explore the art and science of managing a thriving remote team while building a resilient company culture. Jennifer reveals her innovative 'PASTA Method'—a game-changing approach to team management—and shares the incredible story of how a single vacation transformed her business’s trajectory. Whether you're leading a remote team or simply looking for inspiration to grow your agency, this episode is packed with insights, strategies, and Jennifer’s signature Rockstar energy. What you will learn in this episode: Why feeling indispensable as a business owner can hinder your agency’s growth. How the 'PASTA Method' can transform your team dynamics and operational success. Real-life examples of supporting remote employees without overextending financial resources. The value of building a strong company culture through praise and recognition. Insights into moving past stagnant business growth by trusting and empowering your team. Bio Jennifer Filzen is the GRAMMY-Qualified Rock Star who founded Rock Star Marketing and is the author of The Give To Get Principle. She believes that storytelling is the best marketing, especially when you share what makes you special and unique. Rock Star Marketing specializes in telling our clients’ stories via SEO content, social media marketing, customized blogs, and video marketing. Jennifer loves to teach marketing classes at live and virtual events and is known for her fun, interactive, teaching style. Jennifer is the author of The Give To Get Principle, What Dancing Taught Me About Running A Successful Business, and How To Make Your Dance Business Profitable. Jennifer also co-owns The West Coast Swing Dance Company with her husband, and they teach dance across the country. Resources: Website: https://rock-star-mktg.com/ LinkedIn: https://www.linkedin.com/in/jenniferfilzen/ LinkedIn: https://www.linkedin.com/company/rock-star-marketing/ Facebook: https://www.facebook.com/rockstarmktg/ Instagram: https://www.instagram.com/rockstarmktg/ X: https://x.com/RockStarMRY…

The Innovative Agency

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276. Using Intellectual Capital to Skyrocket Agency Growth, with Wendy Covey 32:56

acum 16 weeks32:56