CareerHQ By Superpath podcast

23:13

Tami has built a successful and inspiring career from Nigeria. In this episode, we talk about she found content marketing, how she built a remote career, how she handles unreliable internet and electricity, and more. I'm so inspired by Tami and I think you will be too. You can connect with Tami on LinkedIn and Twitter .…

CareerHQ by Superpath

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#24 - Mark Kilens on content leadership 35:26

acum 4 years35:26

35:26

Mark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the skills needed to become a VP and talk about Mark's early days at Hubspot. You can connect with Mark on LinkedIn and Twitter . Check out Drift Insider to see all the resources we talked about.…

CareerHQ by Superpath

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#23: Nelson Jordan on the importance of "soft skills" 38:42

acum 4 years38:42

38:42

Nelson Jordan is a full-time freelance content strategist and copywriter ( https://nelson-jordan.com/ ), but he has experience in e-commerce, paid acquisition and the agency world. In this episode, we focus on "soft skills"—i.e. all the ways you advance your career that have nothing to do with writing, coding, designing, etc. Nelson also runs the Working From Home podcast. You can follow him on Twitter at @wfhpodcasthost .…

CareerHQ by Superpath

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#22 - Blake Thorne's transition from content to product marketing 42:56

acum 4 years42:56

42:56

Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in product marketing, Blake says it's not *that* different from content. "Same bow, different arrow," he says. In this episode, we talk about his career and hear his thoughts on the state of both product and content marketing. Check out his recent post Head of Product Content is the missing role on your marketing team and follow him on Twitter at @blakethorne .…

CareerHQ by Superpath

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#21 - Joel Klettke on understanding your customer 1:01:21

acum 4 years1:01:21

1:01:21

Joel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyone who has shared as much knowledge on copywriting as Joel. Check out Joel's businesses, Business Casual Copywriting and Case Study Buddy , as well as his fantastic Twitter account . This is a preview of Superpath Pro. If you want a whole lot more of this, check out https://pro.superpath.co/membership .…

CareerHQ by Superpath

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#20 - Margaret Kelsey Tatkow on the value of storytelling 34:17

acum 4 years34:17

34:17

Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career? Here are a few of the links we mentioned: A Study on Content Team Structure OpenView's podcast Margaret's Twitter Margaret's LinkedIn…

CareerHQ by Superpath

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#19 - Ty Magnin on marketing leadership and management 27:06

acum 4 years27:06

27:06

Ty Magnin can create content, but he jumped into management early in his career. He describes himself as a T-shaped marketer —he knows content, but has experience in many other areas of marketing too. In this episode, we talk about Ty's transition from on-the-ground marketing to management. Here are some of the links we mentioned: The 5 Levels of Leadership: Proven Steps to Maximize Your Potential The Making of a Manager High-Output Management Leading by Design You can follow Ty on Twitter at @tymagnin .…

CareerHQ by Superpath

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#18 - The 7 Skills That Help Content Marketers Thrive at Work 20:51

acum 4 years20:51

20:51

We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the visuals and some resources to help improve each skill discussed, check out the full post here: https://superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work…

CareerHQ by Superpath

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#17 - Liz Huang on trying new things 29:08

acum 4 years29:08

29:08

Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and was acquired. We talk all about that experience, as well as the skills she relies on to be successful in content. She encourages folks to be agile, to try new things and to learn to read their internal "barometer." You follow Liz on Twitter at @lizrhuang .…

CareerHQ by Superpath

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#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms 37:37

acum 4 years37:37

37:37

Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic. In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall .…

CareerHQ by Superpath

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#15 - Ryan Bonnici on leading a 70+ person marketing team 20:51

acum 4 years20:51

20:51

Ryan Bonnici is the CMO at G2 . This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here . Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici .…

CareerHQ by Superpath

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#14 - Mischa Vaughn on thinking and working laterally 30:16

acum 4 years30:16

30:16

Today, Mischa Vaughn runs content marketing at Webflow, but he's worked on content and editorial projects at Carta, Upworthy, Twitter, TED and more. In this episode, we talk about the differences between content, editorial and media, as well as storytelling, the importance of general business skills and thinking laterally. You can follow Mischa on Twitter at @mischa .…

CareerHQ by Superpath

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#13 - Benyamin Elias on fast-tracking his content marketing career 46:13

acum 4 years46:13

46:13

Benyamin Elias is just 26 years old. In his short career, he's already gone from content creator to content manager to content director. And he's done all that at a 500+ person SaaS company. His success is no coincidence. In this episode, he talks about his approach to networking, learning and building new skills. There's a lot to be learned here, whether you're early in your career or a seasoned veteran. You can follow Benyamin on Twitter at @BenyaminElias .…

CareerHQ by Superpath

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#12 - Haley Bryant on running towards problems 27:33

acum 4 years27:33

27:33

Haley Bryant is the COO of Animalz. She's helped build the team and infrastructure that's allowed the agency to grow into one of the largest and most influential content agencies in the world. Haley is one of the most important and influential people in content marketing that you probably haven't heard of. No business can thrive without someone like Haley. She runs towards challenging problems. She empowers others to succeed. She brings her whole self to work. You follow Haley on Twitter at @haleymbryant and check out her newsletter, Start Again Today .…

CareerHQ by Superpath

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#11 - Office hours with Sonja Jacob, global content marketing lead AppDynamics 57:02

acum 4 years57:02