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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Retro Brewhouse
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Content provided by Slithy Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slithy Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Discussions on the how to make homebrew retro games and highlighting some of the latest projects in the community. Hosted by Matt Heffernan from Slithy Games, plus a panel of retro homebrew developers. Follow us on Mastodon!
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5 episoade
Marcați toate (ne)redate ...
Manage series 3342359
Content provided by Slithy Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slithy Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Discussions on the how to make homebrew retro games and highlighting some of the latest projects in the community. Hosted by Matt Heffernan from Slithy Games, plus a panel of retro homebrew developers. Follow us on Mastodon!
…
continue reading
5 episoade
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Retro Brewhouse
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In our third episode we take a look at the Commodore 64 - the immensely popular home computer that really kicked off the whole homebrew phenomenon. See the video version of the podcast: https://youtu.be/vW-ke421nl0 Support the show
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Retro Brewhouse
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In the second episode of Retro Brewhouse, we devote an entire podcast to the first of many platforms: The Atari 2600. Learn all about the homebrew scene from the people inside it and see the amazing Atari 2600 games that are still being made today. See the video of this podcast on YouTube: https://youtu.be/tlbZxTE-dUY Podcast Website: https://www.retrobrewhouse.com Support the show…
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Retro Brewhouse
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1 Episode #1 - Introductions/Why Retro? 1:34:38
1:34:38
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In this premiere episode of Retro Brewhouse, we introduce ourselves, talk about what we are doing in the retro homebrew game development community, and why we do it. Podcast Website: https://www.retrobrewhouse.com See the video podcast on YouTube: https://youtu.be/v8TZIfpzoKY Support the show
Coming soon: the first episode of Retro Brewhouse! Support the show
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