Off The Chain: Blockchain // Web3 // NFTs podcast

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Scott M. Lawin is a Co-Founder & CEO of Candy Digital , Inc., a next-generation sports and culture digital asset platform, providing authentic objects and experiences that deepen fan engagement and connect people to their passions. Candy Digital is an official digital collectible partner of Getty Images, Major League Baseball, Netflix, the Race Team Alliance, and the WWE. Candy operates digital collectible ecosystems where fans and collectors are able to purchase, trade, and share authentic digital collectibles to deepen their love of the sports, media and culture. Before launching Candy, Scott founded Parametric, LP, a private investment and advisory firm focused on early-stage opportunities in blockchain, fintech, art, and real estate. From 2010-2017, Mr. Lawin was the Chief Operating Officer of Moore Capital Management, a $15bn global alternative investment management company. Prior to joining Moore, Mr. Lawin served as Chief Operating Officer of the Liquid Markets business at Fortress Investment Group following a 12-year career at Goldman, Sachs & Co. In this podcast, we cover: Scott’s jump from a storied career in finance to NFTs Pandemic conversations with Mike Novogratz that led to Candy Digital The difference in the change of pace between finance & Web3 Why the market slowdown hasn’t affected Candy’s pitch to potential partners Mapping out fan experiences that are relevant for each community Breaking down the paths that brands & IP owners can take when licensing off their IP A dive into Candy Digital’s recent fundraise and Fanatic’s divestment from the business To follow Candy Digital on Twitter, go to https://twitter.com/CandyDigital…

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Matias Dorta, CEO & Co-Founder of AssetDash on Building The All-In-One Portfolio Tracker For Investors & An Asset Based Reward Program 28:12

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Matias Dorta, is the CEO & Co-Founder of AssetDash. What initially launched as a product to track all stocks, cryptos, NFTs, DeFi, and private equity investments in real-time has continued growing with the release of new products to incentivize users further to participate with the platform. Most recently, they launched DashDeals. DashDeals applies the concept of ‘AMEX Rewards’ to the ownership of digital assets. With DashDeals, investors can unlock hundreds of deals based on assets that they own, and brands easily get their products in front of the Web3 community. In this podcast, we cover: Launching an investment tracker for crypto and non-crypto based assets The opportunity for building a product that targets both Web2 and Web 3 consumers The introduction of Dash Deals, where you can e arn rewards based on your investments Next up for AssetDash - their ‘Learn’ product The idea of blockchain-based loyalty programs without brands/merchants having to be ‘on-chain’ To follow Matias on Twitter head to: https://twitter.com/mattdorta To follow AssetDash on Twitter head to: https://twitter.com/assetdash…

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Shannon Snow, COO of World of Women, on The Playbook to Bringing the Brand to a Global Audience 31:29

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Shannon Snow is the Chief Operating Officer of World of Women, one of the world’s leading NFT brands with over $400M in trading volume. Prior to joining World of Women, Shannon led the Entertainment division at Meta, helping entertainment, media and sports companies move into the metaverse. She spent over a decade at Google building and leading teams. She angel invests in female and diverse founders with the goal of empowering the next generation of tech leaders. Since WoW launched in July 2021, their team has built a roster of celebrity holders (Reese Witherspoon, Madonna, Eva Longoria), brand partnerships (Hasbro, House of Harlow, Billboard Magazine), entertainment partnerships (Guy Oseary, Hello Sunshine) and a community passionate about WoW’s mission to build an inclusive Web3. In this podcast we cover: Having the conviction to leap from working at Meta & Google to a startup How Shannon views the responsibilities of a Chief Operating Officer The importance of building an inclusive future How to align internal resources across an array of business opportunities The playbook to bring World of Women to a global audience The healthy pressure of managing holder’s expectations The decision to not receive venture capital funding (yet…?) Where the internal team’s attention shifted since the bear market The wonderful philanthropic efforts of World of Women! To follow Shannon on Twitter head to: https://twitter.com/shannonsnow_sf To follow World of Women on Twitter head to: https://twitter.com/worldofwomennft…

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Gary Vaynerchuck, on the Current State of Web3, How to Grow Adoption and Scaling VeeFriends 16:59

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Gary Vaynerchuck, aka, Gary Vee is a serial entrepreneur, CEO of VeeFriends, Chairman of VaynerX, CEO of VaynerMedia & 5X NYT Bestselling author. He has been a leading voice of Web3 technology, with a goal of getting its capabilities into the hands of billions of people across the world. While I've known Gary for a few years, getting him on the podcast to share his POV on the industry was an honor. On this podcast we cover: Gary's take on the current industry sentiment and how to reverse it How to continue onboarding new people into the industry Advice Gary gives to brands to get into NFTs (that was different from 12 months ago) The idea of using blockchain tech for brands to build out first party data The different ways a brand can structure their teams to win in Web3 Taking his gut intuition to drive the future growth of VeeFriends To follow Gary on Twitter, head to https://twitter.com/garyvee…

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Dee Goens, Co-Founder & COO of ZORA, on Bringing All Media On Chain & The Power of DAOs 32:55

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Cofounder and COO of Zora. Prior to Zora, Dee worked at Coinbase launching brand partnerships and influencer marketing programs, including the first brand partnership between Coinbase and the NBA Zora's mission is to make it easy for anyone - artists, creators, writers, developers - to bring their creativity onchain. Zora has built many easy-to-use tools (like Editions, Drops, the Zora API, Nouns Builder) to allow anyone to not just buy and sell NFTs, but launch entire NFT collections, independent marketplaces, and branded experiences. Zora has helped artists earn millions of dollars from their memes, music, photography and art using NFTs at the core - some exam[ples include Vic Mensa, RAC, Disclosure, Toro y Moi, Mick Jenkins, Pussyriot, Andy Warhol Foundation, the first TikTok NFT, and James Jean. In today's podcast, we cover: The deep toolkit of on-chain infrastructure that Zora offers The making of the strong design approach of Zora’s brand Building the right tools for their target audience (hint: it’s a wide range of creators) Where Dee’s interest in DAO’s comes from, and his POV of how they can be more effective than a traditional LLC/Corporation Hesitations Dee sees people having before feeling comfortable enough to start a DAO The idea of using NFTs to drive profitable marketing initiatives To follow Dee on Twitter, go to https://twitter.com/dg_goens To Follow ZORA on Twitter, go to https://twitter.com/ourZORA…

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Gigi Graziosi, Senior Metaverse Producer at Decentraland, on the Future of Fashion in the Metaverse 32:21

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Dr. Giovanna is a Senior XR and Metaverse Producer at Decentraland Foundation and Head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry. Dr. Giovanna led the production of MVFW22, which hosted more than 70 global fashion houses, designers and artists and was one of the platform's most successful virtual events to date. In this podcast, we cover: How her experience with connected worlds and getting her PHD prepared her for decentralization The ideation that the metaverse is a work in progress The power of bringing 70 brands together for Metaverse Fashion Week 2022, which included over 7 billion impressions on the event How fashion and the metaverse complement each other The trend of fashion houses seeing the metaverse as a marketing tool versus integrating it into their larger brand strategy Bringing the metaverse into physical channels How a brand can immerse itself into the metaverse for the first time Brand’s appetites for metaverse activations over IRL now that the world is opening up from the pandemic To follow Gigi on Twitter, go to https://twitter.com/ggcasimiro_ To follow Decentraland on Twitter, go to https://twitter.com/decentraland…

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Amanda Gadbow, Culture and Community Lead at PROOF, On Building a Flourishing Community 32:57

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Amanda is the Culture and Community Lead at PROOF. After 10 years in a public sector communications career, she left to pursue her passion – community building. She now has the privilege of working with the best community in web3, PROOF, working on developing its culture and putting community-led initiatives into action. Amanda is also the Co-Founder of The Token Club, a community set out to empower marginalized communities to participate and succeed in Web3 through alpha and networking. In this podcast, we cover: How Amanda's background in communications and emergency management helped her transition into her current role What the word community means to Amanda How the PROOF community continues to evolve How effectively managing a community has changed since Amanda took her role at PROOF How to stay ahead of community needs, while also being flexible and adaptable To follow Amanda on Twitter, go to https://twitter.com/akastevey_ To follow PROOF on Twitter, go to https://twitter.com/proof_xyz…

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Tara Fung, Co-Founder & CEO of Co:Create, On Going Beyond The Drop With Fungible Tokens 35:54

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Tara Fung is a Co-Founder & CEO of Co:Create. Co:Create’s mission is to help Web3 projects scale beyond the drop by allowing businesses to create, manage and monitor native tokens using configurable smart contracts and an easy-to-use dashboard. In addition to providing the tools and infrastructure for Web3 brands to issue native tokens, Co:Create aims to manage and engage communities through decentralized autonomous organizations (DAOs) while incentivizing the growth of dApp ecosystems around their collections. Co:Create recently announced a $25 million seed round, led by Andreesen Horowitz (a16z), with participation from VaynerFund, Packy McCormick’s Not Boring Capital, FTX’s head of ventures and gaming Amy Wu, RTFKT and fractional.art. In this episode, we cover: Managing token policies - from designing to launching and then managing tokens post-launch Web3-based rewards programs Finding product market fit amongst Web2 & Web3 based companies The core differences between fungible tokens and non-fungible tokens What’s keeping Tara motivated The current inflection point within the world of PFP collections To follow Tara Fung on Twitter, go here: https://twitter.com/nonfungibletara To follow Co:Create on Twitter, go here: https://twitter.com/usecocreate…

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Matt Smolin, Co-Founder & CEO of Hang, on the Future of NFT Based Loyalty Programs 31:36

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Matt Smolin is an entrepreneur, and is currently a Co-Founder & CEO of Hang. Hang, the first Web3-powered membership platform that supercharges loyalty and reinvents how brands interact with their customers. Hang’s membership platform offers brands an alternative path, a path to building long-lasting relationships with their customers in a more sustainable, economic, and modern way. That’s because membership programs built with Hang take advantage of two core features of NFTs that enable new paradigms in customer incentivization and engagement: liquidity & Interoperability. Hang recently announce a $16M Series A round of financing led by Paradigm . As part of the round, they are also proud to be partnering with Tiger Global, Kevin Durant’s Thirty Five Ventures, Mr. Beast’s Night Ventures, Tiffany & Co.’s Alexandre Arnault, Green Bay Ventures, Shrug Capital, Good Friends (Founders of Warby Parker, Allbirds, and Harry’s), Alt & Lob’s CEO Leore Avidar, Roger Ehrenberg/Eberg Capital, Bomba’s CEO Dave Heath, Scott Belsky, Impatient Ventures, Red Sea Ventures, K5 Global, and several other amazing VCs and entrepreneurs. In this episode, we cover: Pivoting a business during COVID How NFT loyalty best engages customers through interoperability, liquidity and incentives Using membership programs to lower CAC NFT-based brand memberships becoming one of the largest onramps into crypto To follow Matt Smolin on Twitter, go here: https://twitter.com/estimatted To follow Hang on Twitter, go here: https://twitter.com/hangxyz_…

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Jim Daily, Co-Founder & CEO of LinksDAO, on Reinventing The Golfing Experience Using Web3 Technology 29:58

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Jim Daily is a Co-Founder & CEO of LinksDAO. Jim is a seasoned ad-tech exec with scaling companies to hundreds of millions of dollars of revenue and overseeing hundreds of employees. Post leaving the ad-tech industry, Jim changed course (no pun intended) to develop LinksDAO, a global community of golf enthusiasts in web3 reimagining the modern golf and leisure club. Links has been considered one of the most important & largest utility-based NFT projects in the space and we're eagerly awaiting their continued steps towards the ultimate goal - buying an actual golf course. In this podcast we cover: Jim’s executive background The decentralized nature of LinksDAO Treating the holders of the Links NFT as advisors The process of buying a physical golf course How Jim & his team are planning to use Web3 tech to reinvent the golf world You can follow Jim on Twitter @JimDaily You can follow LinksDAO on Twitter @LinksDAO…

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Sam Andrew, Founder of Crypto Clarity, On The DOWNFALL OF FTX, SBF & Alameda Research 34:12

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Sam is the author of Crypto Clarity . He publishes in-depth research on protocols and crypto market developments. He takes a seasoned investors' approach to crypto. Sam previously spent 8 years on the investment team at BlueMountain Capital, a $22 billion hedge fund. Over the weekend, Sam went DEEP into the downfall of FTX, SBF & Alameda - providing a comprehensive overview on What happened, how it went down, how it ends for all parties. I was so intrigued by the thoughftfullness of his writing, I asked him to join Off The Chain to discuss his findings. In this podcast we cover: How 48 hours changed everything The basics of what FTX & Alameda do How the two became so intertwined The precarious nature of Alameda Research’s balance sheet Why Alameda holding so much of FTX's token, FTT is a major problem The role that CZ (Founder of Binance) had in the downfall of FTX What the next few years look like for those looking to get their funds out of FTX You can read more of Sam's writing on Crypto Clarity You can follow Sam on Twitter @samuelmandrew…

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Jeff Kauffman, Founder of Founder of Parachute / JUMP, on Community Building for Web2 & Web3 Marketers 40:58

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Jeff Kauffman is the founder of Parachute and creator of JUMP, a tokenized web3 community for those in the marketing and advertising industry. Every week, the community co-creates an industry brief and publishes it to JUMP's Newsfeed within jumpcommunity.xyz . Prior to JUMP, Jeff spent 15 years building digital and social strategy services for global brands, giving him the expertise to build community & see the opening for how brands could enter into this new phase of the internet. On this podcast we cover: Jeff's love for building communities How tokens organize people on the internet that an email list can’t Jeff's vision for how Web2 marketers should be using blockchain tech What brands will need to focus on to meet these visions What element of blockchain tech marketers are focused on in November '23 JUMP's world tour! To follow Jeff Kauffman on Twitter, go to, https://twitter.com/jeffkauffmanjr To follow Parachute on Twitter, go to, https://twitter.com/parachuteXYZ To follow Jump on Twitter, go to https://twitter.com/jumperstweeting…

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Alex Salnikov, Co-Founder & Chief Strategy Officer Of Rarible, On BUILDING in a Bear Market 36:55

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Alex Salnikov is the Chief Strategy Officer and co-founder of Rarible. A blockchain trailblazer and an active developer in the crypto space since 2012, Alex previously served as the chief technology officer of CoinOffering, the first company to offer its shares in the form of blockchain assets. Rarible is a leading community-centric, aggregated marketplace for NFTs. The marketplace also hosts multi-chain NFTs for those directly listed on Rarible.com. Rarible offers a platform to artists and collectors looking to create, collect, and trade digital collectibles from multiple chains. In this podcast, we cover: Why Alex left the finance side of crypto to dive into NFTs What the average Rarible use profile looks like Where new user growth comes from BUILDING in a bear market How Alex & Rarible think about their competition Rarible's new products: The Aggregator + The Locking & Rewards Program To follow Alex on Twitter go to: https://twitter.com/insider0x To follow Rarible on Twitter go to: https://twitter.com/rarible…

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Richerd, Co-Founder of Manifold, on Pushing Forward Creative Sovereignty for Creators 36:26

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Richerd is the co-founder of manifold.xyz. Manifold builds products that empower creators in the evolving world of Web3, and have been critical to the growth of the ecosystem. Richerd and the team at Manifold believe creators should not only own their work but they should have access to the tools to create new experiences for their audiences. Since their inception, they have pushed the technical boundaries of what NFTs can do and harness those advancements into products for artists and developers. Clients and partners include ThankYoux, Ness Graphics, Fewocious, Mad Dog Jones, Shopify, OpenSea, Rarible and many others. In this podcast, we cover: Richerd's POV on the movement towards 0% royalties The evolving product suite of Manifold The differences between building in Web2 vs Web3 The importance of creative sovereignty & expanding the reach of Web3 3 core parts to an NFT project Art being the highest level of human endeavor To follow Richerd on Twitter, go here: https://twitter.com/richerd To follow Manifold on Twitter, go here: https://twitter.com/manifoldxyz…

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Chris Torres, Founder of NYAN Cat, on Meme's Role in Society 37:12

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