The Unscripted SEO Interview podcast

#Business #Entrepreneur #Podcasting Education #jeremypenguin@gmail.com (Jeremy Rivera #Jeremy Rivera #SEO #SEO Interview #Unscripted SEO Interview

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Unscripted SEO Interview Podcast

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Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

100 episoade

The Unscripted SEO Interview Podcast

updated acum 9 zile

Distribuie

Pagina seriei•Feed

100 episoade

#Business #Entrepreneur #Podcasting Education #jeremypenguin@gmail.com (Jeremy Rivera #Jeremy Rivera #SEO #SEO Interview #Unscripted SEO Interview

Toate episoadele

The Unscripted SEO Interview Podcast

1
Short: SEOs it's time to touch grass 1:51

acum 9 zile1:51

1:51

Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash. We need to get out into the community and use real world events, organizing a community cleanup , organizing a charitable event, holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general. exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.…

The Unscripted SEO Interview Podcast

1
Gus Pelogia: Adapting to Search Technology Changes in SEO 55:18

acum 12 zile55:18

55:18

In this episode of the Unscripted SEO podcast , Jeremy Rivera interviews Gus Pelogia , a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the challenges of attribution, the influence of social media on search behavior, and the importance of cross-channel collaboration. The conversation highlights the need for SEO professionals to adapt to changing consumer behaviors and the significance of user feedback in enhancing user experience. They also touch on the role of branding in SEO and the potential of AI tools to streamline SEO tasks.…

The Unscripted SEO Interview Podcast

1
Conquering Knoweldge Graph With Callie Scott of Blue Orchid Digital 8:45

acum 4 weeks8:45

8:45

Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.…

The Unscripted SEO Interview Podcast

1
Auditing Link Quality & Building SEO businesses With Bradley Benner 1:01:11

acum 6 weeks1:01:11

1:01:11

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out the full recap with quotes, take-aways, insights and more. Bradly digs into some data about utilizing relevance signals from Majestic and other tools, which he screenshares, so check out the video . If you want to learn more from Bradley try his Hump Day Hangouts Weekly Q&A Webinar (Free). Prepost questions and watch the most current replay here . Takeaways Bradley started learning SEO to generate leads for his contracting business. He became fascinated with the power of manipulating Google search results. Bradley transitioned from contracting to running a local SEO agency. He developed a niche in tree service contractors to streamline his services. Productization allowed him to scale his agency effectively. Standard operating procedures (SOPs) helped in delegating tasks. Cold email outreach remains a powerful tool for client acquisition. Link building should focus on topical and geographic relevance. Bradley has built a successful white label link-building agency. Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks. Owning part of the information ecosystem can enhance SEO efforts. Focus on relevance and quality over quantity in link building. Want more? Check out the slide deck on slideshare , SOP spreadsheet…

The Unscripted SEO Interview Podcast

1
Dominate Local SEO By Actually Using GBP: Marilyn Jenkins 36:59

acum 7 weeks36:59

36:59

In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins , CEO and founder of Law Marketing Zone , about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.…

The Unscripted SEO Interview Podcast

1
Local SEO, Building SEO Business, & Topical Link Relevance Insights from Bradley Benner 1:01:11

acum 7 weeks1:01:11

1:01:11

My mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies. Resources Referenced By Bradley Benner: Semantic Mastery Youtube Channel Here's some great take aways from the interview: Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks. Owning part of the information ecosystem can enhance SEO efforts. Focus on relevance and quality over quantity in link building. Practical Example: Take a look at this article exploring the benefits of Collagen , you can see they utilize expert quotes as a strategy. They would benefit greatly by finding other sites in the health and wellness space that would display and include their expert quotes in them. Killer Quotes: "Sometimes they'll say, well, what is the average DA or DR of your links? And I tell them like, I don't know, because I don't even track that. But let me ask you a question. Why is that important to you? And I swear to God, I never get a clear answer out of that." - Don't use DR/DA 3rd party metrics for links. "When Google kind of shifted away from a keyword based algorithm to an entity based algorithm, the way that I envisioned this is it went from a two dimensional document retrieval system to a three dimensional document retrieval algorithm." SEO as a business is HARD: "Just because you know SEO doesn't mean you know anything about marketing. And so you can be a really good technical SEO and suck at marketing, and you're gonna have a really hard time monetizing that skill."…

The Unscripted SEO Interview Podcast

1
Mark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization 1:11:32

acum 7 weeks1:11:32

1:11:32

Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews. Explore the whole episode recap The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI. "SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets. Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.…

The Unscripted SEO Interview Podcast

1
The Art of High-Intent Keyword Targeting With Scott Gelber 31:56

acum 7 weeks31:56

31:56

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing , shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.…

The Unscripted SEO Interview Podcast

1
Shannon Lavenia: Transforming SEO By Focusing On The Customer Experience With 39:02

acum 8 weeks39:02

39:02

In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI . They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engagement. In this conversation, Shannon Lavenia discusses the critical importance of continuous SEO engagement and the transformative role of AI in optimizing SEO strategies. She emphasizes the need for businesses to adapt to the fast-paced content landscape by leveraging AI tools for content creation and optimization. The discussion also covers the significance of multi-channel approaches in SEO, the evolution of content strategies, and actionable steps for website owners to enhance their digital marketing efforts.…

The Unscripted SEO Interview Podcast

1
Non-Lugubrious Ai Text Tool Use For SEO With Type.ai Founder Stew Fortier 37:32

acum 8 weeks37:32

37:32

Jeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type . They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO tasks that you can write down in your custom planner, you HAVE to add them to your to-do list ASAP. In this conversation, Stew Fortier and Jeremy Rivera delve into the evolving landscape of AI in content creation, discussing the balance between quality and quantity, the limitations of language models, and the societal implications of AI on employment. They emphasize the importance of understanding AI's capabilities and limitations, advocating for a more informed and cautious approach to using these tools in SEO and content strategy. Follow the reddit recap for more insights.…

The Unscripted SEO Interview Podcast

1
Breaking Down The Business Side Of SEO 43:26

acum 8 weeks43:26

43:26

This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution channels is more important than ever. What I really enjoyed about our discussion was diving into how SEOs need to evolve their approach – it's not just about traffic anymore, but about keeping audiences engaged and actually generating revenue. We shared practical strategies for adapting to these changes and building sustainable, revenue-focused SEO practices. If you're looking to stay ahead of the curve in SEO, this conversation packs some serious insights you won't want to miss.…

The Unscripted SEO Interview Podcast

1
Creativity in Content Strategy & Musing About Gen Ai with Nick Jain of Ideascale 32:30

acum 8 weeks32:30

32:30

Jeremy Rivera recently sat down with Nick Jain , CEO of IdeaScale , for a discussion about the evolution of search, content strategy, and the future of SEO. As the leader of the world's largest innovation software company, Jain shares insights from transforming IdeaScale's digital presence – achieving a 15x growth in organic traffic within just six months. The conversation explores everything from practical content strategy to philosophical questions about AI's impact on search and society.…

The Unscripted SEO Interview Podcast

1
The People First Framework With Keith Breseé 59:24

acum 9 weeks59:24

59:24

This is honestly, one of my favorite interviews. I've known Keith Bresee for years, so it was fun to get his background where he was "bitten by a radioactive SEO", and transformed into a beast of an SEO. He's worked with Dr. Axe, Manscaped, and a ton of other big organizations, so we got really into some interesting and deep topical areas around the importance of intent, which he calls his " people first framework ", which *GASP* actually involves talking to your target customer! What? No! Keyword research is just looking at SEMrush, right? Nay, good sir! His recommendation for what you should do once you listen to the podcast is literally "Go talk to three of your target audience"! So much good stuff! Want to talk more about SEO? Continue the conversation on Bluesky , X or check out old episodes of Unscripted SEO by SEO Arcade…

The Unscripted SEO Interview Podcast

1
iPullRank's Garrett Sussman: SEOs Waxing Poetic & Philosophical About Search 54:57

acum 11 weeks54:57

54:57

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data , the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethical considerations in SEO practices . The conversation delves into the future of SEO strategies and the philosophical implications of optimizing for search. TAKE AWAYS: Google faces a challenge in balancing SEO incentives and content quality. Experimentation is crucial for effective SEO strategies. Brand signals are increasingly important in determining search rankings. AI is changing the way users interact with search engines. Content creation should focus on user intent and engagement. The SEO landscape is constantly evolving, but fundamentals remain. Ethical considerations in SEO practices are becoming more prominent. Transparency from Google is needed for better SEO practices. The future of SEO will involve adapting to new technologies and user behaviors. SEO will continue to exist as long as there is a need for information search. Want to talk more about SEO? Continue the conversation on Bluesky , X or check out old episodes of Unscripted SEO by SEO Arcade…

The Unscripted SEO Interview Podcast

1
The Intersection of Brand & SEO with Mordy Oberstein 42:54

acum 13 weeks42:54