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Content provided by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Content provided by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast by Kevin Smith, Scott Mosier
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10 episoade
Marcați toate (ne)redate ...
Manage series 3487494
Content provided by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Smith & Scott Mosier, Kevin Smith, and Scott Mosier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast by Kevin Smith, Scott Mosier
…
continue reading
10 episoade
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×For 25 years, Kevin Smith has tried to make his beardless, dickless twin of a daughter Harley laugh in real life. Now he does it every week on a podcast. Find it at Apple Podcasts, iheart.com, or wherever you get your podcasts.

1 455: Clerks Too, Ep 3 - Belly of the Beast, Pt. 2 54:12
54:12
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In which our hero listens to the stories of the people that were a part of Clerks, too. With special guest Mike Belicose (Customer with Diapers) and Thomas Burke (Roofer/Blue Collar Man) . Recorded live at the SModcastle on March 18, 2022.

1 454: Clerks Too, Ep 3 - Belly of the Beast, Pt. 1 51:56
51:56
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In which our hero listens to the stories of the people that were a part of Clerks, too. With special guest Mike Belicose (Customer with Diapers). Recorded live at the SModcastle on March 18, 2022.
In which our hero deep dives into Chasing Amy’s Jason Lee, with special guest Chasing Amy’s Jason Lee. Recorded live at the Mooby’s Pop-Up Hollywood on 4/20.

1 452: Clerks Too, Ep 2 - Ladies Night, Pt. 2 1:08:43
1:08:43
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In which our hero continues to listen to the stories of the people that were a part of Clerks, too. With special guests Kimberly Loughran (Heather Jones) and Grace Smith (Milk Maid). Recorded live at the SModcastle on December 4, 2021.

1 451: Clerks Too, Ep. 2 - Ladies Night, Pt. 1 1:09:00
1:09:00
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In which our hero listens to the stories of the people that were a part of Clerks, too. With special guests Betsy Broussard (Dental School Video Customer) and Kimberly Loughran (Heather Jones). Recorded live at the SModcastle on December 4, 2021.

1 450: The Debut of Clerks, Too 1:32:50
1:32:50
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In which our hero listens to the stories of the people that were a part of Clerks, too. With special guests Brian O'Halloran (Dante) and Scott Schiaffo (Chewlies Gum Guy). Recorded live at the SModcastle on July 11, 2021.

1 449: Hall Monitor: Talking to the Legendary Anthony Michael Hall 1:41:57
1:41:57
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In which our hero meets a childhood hero of his, and borrows his underpants for ten minutes. With Special Guest Anthony Michael Hall.

1 447: With His Bro, Scotty Mo 1:40:35
1:40:35
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In which our heroes are reunited. With Scott Mosier! SPONSOR: Go to https://keeps.com/smod if you're ready to take action to prevent hair loss and get your first month of treatment for FREE!

1 377: Clue: The Director's Commentary Track 2:16:34
2:16:34
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In which our heroes do it to Colonel Mustard in the study with the lead pipe. With special guests Josh Brandon and Jonathan Lynn
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