Welcome to Earned, a creator marketing podcast by CreatorIQ. In this series we sit down with industry leaders and doers, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background as they walk us through the unique—and often unexpected—journey that led them to landing their role. We discuss their tried-and-true marketing philosophies, and of course, we talk about creators, sharing best practices for maximizing their power and cultivating impactful communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!