My Weekly Marketing podcast

37:54

Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective. If you’ve ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how to use psychology in marketing the right way without gimmicks or shady tactics—just strategies that help businesses connect with customers in a way that feels natural and authentic. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Unconventional Marketing Strategies with Victoria Hajjar 46:14

acum 13 zile46:14

46:14

Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social media, how to stop wasting time on things that don’t matter, and what to focus on instead. If you’ve ever felt overwhelmed by social media or frustrated by marketing that doesn’t seem to work, this episode is for you. Victoria breaks down a smarter, more practical approach that helps you get results without the frustration. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Overcoming Your Fear of Video Marketing with Nick Niehaus 36:35

acum 20 zile36:35

36:35

Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it’s easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the most powerful ways to connect with your audience. In this episode, he shares why video marketing is worth the effort, how to get past the fear of being on camera, and simple ways to ease into creating videos without overcomplicating the process. If you’ve been avoiding video because it feels too intimidating, this conversation is for you. Nick’s insights will change the way you think about video marketing and give you practical steps to start feeling comfortable on camera. Plus, he shares a game-changing tip that makes getting started easier than you think. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Lead Nurturing Strategies with Jason Kramer 34:48

acum 27 zile34:48

34:48

Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it’s so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement. We talk about real-world examples, practical tips, and simple ways to turn cold leads into loyal customers. If you’ve ever wondered why promising connections don’t always turn into sales, or how to fix that, this conversation has the answers. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Building an Irresistible Website Homepage 17:57

acum 5 weeks17:57

17:57

Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors. I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating your website, this episode offers practical advice to guide you. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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How Much Should You Spend on Marketing? 21:50

acum 6 weeks21:50

21:50

In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use. I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Why Every Entrepreneur Needs a Peer Group with Kelly Berry 33:04

acum 7 weeks33:04

33:04

Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectives, and a sense of community, making the challenges of running a business a lot less lonely. We also discuss how peer networks tackle real problems like cash flow struggles, hiring decisions, and even navigating social media. Kelly’s insights will inspire you to embrace collaboration and peer support. Listen in to see how connecting with others can make a big difference for your business and personal growth. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Mastering SEO for Small Businesses with Rachel Lindteigen 44:16

acum 8 weeks44:16

44:16

What if I told you SEO doesn’t have to be as complicated as it seems? In this episode, I sit down with Rachel Lindteigen from Etched Marketing to talk about SEO or Search Engine Optimization, and why it’s something every business should be paying attention to. Rachel shares simple, practical tips to help you get started and take the stress out of the process. We also talk about some common SEO mistakes people make and how to avoid them. If you’ve been curious about SEO or want to understand it better, this episode is the perfect starting point. Plus, Rachel has some fantastic freebies waiting for you at the end. Don’t miss them! Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Mastering Video Storytelling with Lauren Magenta 34:36

acum 9 weeks34:36

34:36

I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the "Own Your Brand" mentorship program, a six-week course that helps small business owners share their stories and connect with their audience in a meaningful way. Her passion and expertise make her an invaluable resource for anyone looking to grow their brand. In this episode, Lauren is just bursting with energy and passion for this topic, which made for a super fun and informative conversation! We chatted about finding and telling your brand's story in an authentic way, and Lauren shared some really practical tips on how to get started with video, even if you don't have any fancy equipment. Lauren also has an awesome freebie that you won't want to miss. So grab a cup of coffee, get comfy, and tune in to this episode to learn all about how to master video storytelling. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Top Marketing Strategies from 2024 22:53

acum 10 weeks22:53

22:53

In this episode, we’ll discuss the top marketing strategies that made a real impact in 2024. If you’re ready to level up your marketing, we’ve got practical tips to help you grow your business and connect with your audience in a way that works. Whether you’re feeling stuck or simply looking for fresh ideas, this episode is for you! We’ll cover everything from building consistency and understanding your ideal customers to embracing video and repurposing content. We’ll also dive into the power of storytelling and how crafting compelling narratives can set your brand apart. By the end of the episode, you’ll have a clear roadmap to help you build a more effective marketing plan. Plus, don’t miss out on my FREE MARKETING PLAYBOOK download, which includes a step-by-step plan to streamline your marketing for the new year. Take this opportunity to hit the ground running in the year ahead! Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Succession Planning for Your Small Business with Jonathan Baker 24:33

acum 12 weeks24:33

24:33

Unexpected changes can happen at any moment, and having an exit strategy for your business is essential to avoid losing out on potential value. After my own journey of unexpectedly relocating and having to close my design agency, leaving money on the table, I realized the importance of having a plan. In this episode, I'm joined by Jonathan Baker, who offers valuable insights on how you can maximize the value of your business when it's time to move on. Together, we explore options beyond simply selling, such as revenue-sharing agreements and the concept of an "earn-out," ensuring you're equipped with strategies to safeguard your business's worth. Selling a business comes with its own set of challenges, distinct from selling tangible assets. With Jonathan's expertise, we explore three primary mechanisms—earn-outs, seller notes, and cash at close—each offering different levels of risk for buyers and sellers. The role of personal relationships and brand value is pivotal in this process, and we discuss how these elements can be both an asset and a challenge. Additionally, we touch on the nuances of mergers and acquisitions, emphasizing that having a well-thought-out exit plan is key to a smooth transition. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Planning for the New Year - Part Two 15:11

acum 13 weeks15:11

15:11

In this episode, we're diving into part two of our 2025 planning series. We start by mapping out a strategic roadmap for the new year, setting ambitious revenue goals, and building resilience into our businesses. If you haven't listened to part one, where we reflected on 2024 and realigned our visions, be sure to check it out. Here, we'll talk about practical steps like organizing your annual calendar, setting quarterly focuses, and planning for unexpected challenges. We're also going to discuss the importance of deep work and how to schedule it into your busy life. Learn tips for creating effective promotions, setting realistic revenue goals, and tracking key performance indicators (KPIs) to measure your success. Whether you're planning a major product launch or looking to streamline your operations, this episode is filled with actionable advice to help you tackle 2025 with confidence. Plus, be sure to grab your free download of the Ultimate 2025 Planning Guide, packed with tools to help you make the most of your year. Listen in and set the stage for a standout year ahead! Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Planning for the New Year - Part One 15:42

acum 14 weeks15:42

15:42

In this episode of My Weekly Marketing, we're kicking off part one of a two-part series focused on planning for 2025. It's never too late to get your strategy in place. We'll walk through a comprehensive, step-by-step framework designed to help you reflect on 2024, understand what worked and what didn’t, and set clear, actionable goals for the new year. This isn't just another motivational talk—it's about making real progress with practical advice and exercises that can significantly impact your business. We'll cover everything from financial performance and marketing metrics to personal goals and well-being. There's a lot of valuable information packed into this episode, and to make it even easier, I've put together a free download that you can use as a guide while you listen. This checklist will help you track your progress and ensure you don’t miss any important steps. Be sure to grab it through the link in the show notes. Get ready to reflect, review, and realign for a successful 2025. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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Managing Your Brand on Google with Jason Barnard 42:34

acum 15 weeks42:34

42:34

How much control do you really have over your brand’s online presence? In this episode, we’re joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in helping people and businesses take charge of their digital narrative, and he’s sharing tips that anyone can put to use. From managing Google Knowledge Panels to refining your digital footprint, this conversation is packed with actionable advice to help you build a stronger, more consistent online identity. Jason’s practical, down-to-earth approach makes it easy to understand how you can align your brand’s online presence with your vision and goals. Whether you’re a small business owner, a marketer, or someone with a multifaceted career, this episode has something for you. Tune in to learn how to stand out online, educate AI about your brand, and stay relevant in a world where digital impressions matter more than ever. Send us a text Download the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!…

My Weekly Marketing

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How to Be an Exceptional Podcast Guest with Michelle Glogovac 32:26

acum 16 weeks32:26