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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Directors Commentary with Mike Flanagan
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Journey into the mind of legendary American horror director Mike Flanagan. Each episode, Flanagan and a guest filmmaker watch a film together, giving insightful commentary, and offering listeners a unique watch-along experience. SpectreVision Radio www.spectrevisionradio.com https://linktr.ee/spectrevisionsocial
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22 episoade
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Content provided by SpectreVision Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SpectreVision Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Journey into the mind of legendary American horror director Mike Flanagan. Each episode, Flanagan and a guest filmmaker watch a film together, giving insightful commentary, and offering listeners a unique watch-along experience. SpectreVision Radio www.spectrevisionradio.com https://linktr.ee/spectrevisionsocial
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Directors Commentary with Mike Flanagan
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1 09. "The Muppet Christmas Carol" Watch-Along | ACT II 1:34:21
1:34:21
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Watch The Muppet Christmas Carol with commentary from Mike Flanagan and Brian Henson. Stream it on Disney+ , Amazon or anywhere you can find it. Go physical media! This signal has been transmitted by SpectreVision Radio Featuring Brian Henson Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 09. Brian Henson Interview | ACT I 48:48
48:48
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Host Mike Flanagan is joined by Filmmaker Brian Henson of Farscape, The Happy Time Murders, and The Muppet Christmas Carol. This signal has been transmitted by SpectreVision Radio Featuring Brian Henson Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 08. "Pig" Watch-Along | ACT II 1:37:08
1:37:08
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Watch Pig with commentary from Mike Flanagan and Michael Sarnoski. Stream it on Hulu , Amazon , or anywhere you can find it. Go physical media! This signal has been transmitted by SpectreVision Radio Featuring Michael Sarnoski Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 Spotify's Serial Killers: The Menendez Brothers Pt. 1 35:37
35:37
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Jose Menendez pursued wealth at the expense of everything else in his life, including his relationship with his family. He abused his wife Kitty, and his sons, Lyle and Erik, until tension in the household finally boiled over in 1989. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Directors Commentary with Mike Flanagan
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1 08. Michael Sarnoski Interview | ACT I 46:26
46:26
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Host Mike Flanagan is joined by Filmmaker Michael Sarnoski of Pig and A Quiet Place: Day One. This signal has been transmitted by SpectreVision Radio Featuring Michael Sarnoski Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 07. "The First Omen" Watch-Along | ACT II 2:02:20
2:02:20
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Watch The First Omen with commentary from Mike Flanagan and Arkasha Stevenson. Stream it on Hulu , Apple TV or anywhere you can find it. Go physical media! This signal has been transmitted by SpectreVision Radio Featuring Arkasha Stevenson Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 07. Arkasha Stevenson Interview | ACT I 46:43
46:43
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Host Mike Flanagan is joined by Filmmaker Arkasha Stevenson of Vessels, Brand New Cherry Flavor, and The First Omen. This signal has been transmitted by SpectreVision Radio Featuring Arkasha Stevenson Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 06. "The Invisible Man" Watch-Along | ACT II 2:03:33
2:03:33
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Watch The Invisible Man with commentary from Mike Flanagan and Leigh Whannell. Stream it on Amazon , Apple or anywhere you can find it. Go physical media! Featuring Leigh Whannell Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 06. Leigh Whannell Interview | ACT I 48:58
48:58
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Host Mike Flanagan is joined by Filmmaker Leigh Whannell of Upgrade, The Invisible Man (2020) and the upcoming 2025 film, Wolf Man. Featuring Leigh Whannell Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 05. "Max Rose" Watch-Along | ACT II 1:31:39
1:31:39
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Watch the film Max Rose with commentary from Mike Flanagan and Daniel Noah. Stream it on Apple , Amazon or anywhere you can find it. Go physical media! Featuring Daniel Noah Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 05. Daniel Noah Interview | ACT I 33:58
33:58
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Host Mike Flanagan is joined by Filmmaker Daniel Noah of SpectreVision. Featuring Daniel Noah Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 04. "Watcher" Watch-Along | ACT II 1:41:23
1:41:23
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Watch the film Watcher with commentary from Mike Flanagan and Chloe Okuno. Stream on SHUDDER , Amazon , or anywhere you can find it. Go physical media! Featuring Chloe Okuno Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 04. Chloe Okuno Interview | ACT I 39:32
39:32
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Host Mike Flanagan is joined by Filmmaker Chloe Okuno of "Storm Drain" from VHS 94 and Watcher (2022). Featuring Chloe Okuno Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 03. "The Vigil" Watch-Along | ACT II 1:34:23
1:34:23
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Watch The Vigil with commentary from Mike Flanagan and Keith Thomas. Watch on SHUDDER , Amazon , or anywhere you can find it. Go physical media! Featuring Keith Thomas Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Directors Commentary with Mike Flanagan
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1 03. Keith Thomas Interview | ACT I 1:02:32
1:02:32
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Host Mike Flanagan is joined by Filmmaker Keith Thomas of Arkane, The Vigil, Pickman's Model, and Firestarter (2022). Featuring Keith Thomas Hosted by Mike Flanagan | @flanaganfilm Edited by Graham Reznick | @grahamreznick You can now join Directors Commentary with Mike Flanagan on Patreon! https://www.patreon.com/directorscommentarypod This signal has been transmitted by SpectreVision Radio Learn more about your ad choices. Visit megaphone.fm/adchoices…
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