Beyond the Sign Podcast

Beyond the Sign is a podcast dedicated to exploring the intersection of visual communication, branding, and the art of storytelling through signage. Hosted by Adam Sokoloff, the “Chief Branding Dude” of Sunrise Signs, the show takes listeners on a journey behind the scenes of creating impactful signs and branding solutions for businesses and multifamily housing projects.
What You’ll Discover

Each episode offers practical insights, real-world examples, and expert advice to help listeners harness the power of visual branding. Topics include:

• How signs and graphics can enhance tenant experience and property value in multifamily housing.
• The psychology of color, design, and messaging in branding.
• Behind-the-scenes stories of iconic signage projects and the creative process.
• How to overcome common challenges like compliance, tight deadlines, and evolving client needs.
• The impact of visual branding on customer perception and business success.

Who It’s For

The podcast is designed for developers, architects, property managers, business owners, marketing professionals, and anyone passionate about how signage transforms spaces and tells stories. Whether you’re planning your next project or curious about the nuances of visual branding, Beyond the Sign delivers actionable takeaways and thought-provoking conversations.
Why Listen?

Signage is more than just letters on a wall or graphics on a surface—it’s a strategic tool that influences emotions, perceptions, and behavior. Beyond the Sign demystifies the design, execution, and impact of signage while inspiring listeners to think bigger about the role signs play in their projects and brands.