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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
This is Product Management
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Content provided by DISQO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DISQO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
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310 episoade
Marcați toate (ne)redate ...
Manage series 68555
Content provided by DISQO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DISQO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
310 episoade
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This is Product Management


1 317 - Investigative Reporting is Product Management 35:41
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Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started.…
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This is Product Management


1 316 - Experience Design is Product Management 22:52
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The latest episode of "This is Product Management" features Tricia Houston , Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something that every member of your organization should embrace. She highlights the importance of having everyone rowing in the same direction, which can be challenging but ultimately rewarding. Listen now for the big takeaways and more on how experience is at the center of The ExperienceBuilt Group. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.…
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This is Product Management


1 315 - Marketing to Black Audiences is Product Management 31:06
31:06
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The latest episode of "This is Product Management" features Pepper Miller , President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO , features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.…
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This is Product Management


1 314 - Embracing Accessibility is Product Management 32:56
32:56
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In the latest episode of "This is Product Management" Jonas Klink , Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO , features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.…
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This is Product Management


1 313 - Integrating Customer Feedback is Product Management 28:40
28:40
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This latest episode of "This is Product Management" features Dan Erickson , CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 312 - Not Trusting the Process is Product Management 26:47
26:47
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The latest episode of "This is Product Management" features Anna Marie Clifton , who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how things get done." Learn how product managers can use process development to build smoother and more efficient workflows. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 311 - Go-to-Market Collaboration is Product Management 28:36
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In the latest episode of This is Product Management Derek Osgood , CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 310 - Building Meaningful Products is Product Management 31:51
31:51
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In 2023's first episode of This is Product Management Emmanuel Probst , Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive impact on people and why listening to the mission behind what customers want to achieve is fundamental in building meaningful products. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 309 - Human Relationships are Product Management 34:36
34:36
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In the latest episode of This is Product Management Jamin Brazil , Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 308 - Defining A-Ha Moments is Product Management 26:39
26:39
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In today's episode of This is Product Management Ken Babcock , Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 307 - Powerful Storytelling is Product Management 30:42
30:42
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Our latest episode of This is Product Management features Carmine Gallo , Communication Coach at Gallo Communications Group and author of his newest book "The Bezos Blueprint". He explains why storytelling and listening to customers are the main qualities that every great product manager needs. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 306 - Human Behavior is Product Management 31:02
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In our latest episode of This is Product Management, Will Leach , CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 305 - Passion and Problems are Product Management 28:31
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In our latest episode of This is Product Management Tony Poon , Chief Product Officer at R-Zero shares his perspective on the delicate relationship between passion and problems while building a product. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 304 - A Sense of Purpose is Product Management 24:33
24:33
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Yasmin Kothari , Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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This is Product Management


1 303- A Product-Led Growth Strategy is Product Management 31:16
31:16
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In this episode of This is Product Management, Tiama Hanson-Drury, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B. She also provides how a product-led growth strategy should start with a deep understanding of a pain point you are solving for a consumer. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.…
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