Perpetual Traffic podcast

37:11

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance. Chapters: 00:00:00 - Welcome Back: Why ROAS is Failing You 00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead) 00:00:23 - The Metrics That Actually Drive Business Growth 00:01:20 - Meta + Google: The Ultimate Ad Strategy 00:02:39 - Real-World Case Study: How This Brand Crushed It 00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics 00:05:22 - Profit-First Marketing: Why Product Focus Matters 00:11:52 - Behind the Scenes: Live Campaign Breakdowns 00:18:30 - LTV & CAC: The Secret to Scaling Profitably 00:19:04 - Decoding Campaign Metrics for Maximum ROI 00:19:33 - The Overlooked Link Between Profit & Retention 00:21:16 - Treating Marketing as an Investment, Not an Expense 00:22:59 - How to Measure Business Health Beyond ROAS 00:23:24 - Bully Stick Central: A Scaling Success Story 00:24:25 - How Northbeam Helps Brands Scale Faster 00:28:11 - Final Takeaways & What’s Next for Smart Advertisers LINKS AND RESOURCES: Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 Tier 11 Data Suite…

1
(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 47:44

acum 4 zile47:44

47:44

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics. Chapters: 00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen 00:00:17 - The Episode That Changed How Marketers Measure Success 00:00:55 - The Truth About ROAS: Why It’s Holding Your Business Back 00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing 00:03:47 - From Google Ads Expert to Growth Strategist: John Moran’s Evolution 00:05:21 - The Fatal Flaw of Single-Channel Agencies 00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time 00:14:02 - How Marketing Measurement Has Been Broken for Years 00:16:54 - The New Marketing Strategy That Actually Scales Businesses 00:25:20 - The Secret to Aligning Teams for Maximum Growth 00:27:13 - Why Most Agencies Won’t Survive the Next Marketing Shift 00:28:02 - The Role Agencies Should Play in Growing Your Business 00:29:41 - The Future of Marketing Metrics: What You Need to Track Now 00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today 00:43:45 - Final Takeaways and What’s Coming Next LINKS AND RESOURCES: Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
How to Use Video to Sell Stuff….The Right Way with Ian Garlic 44:31

acum 8 zile44:31

44:31

Ralph and Lauren sit down with Ian Garlic , the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool. Chapters: 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos 00:01:10 - The Secret to Using Video to Drive More Sales 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection 00:04:46 - The Truth About Creating Videos That Actually Work 00:07:10 - How to Use YouTube to Explode Your Business Growth 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake) 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically 00:23:16 - The Four Must-Have Videos Every Business Needs 00:23:58 - The Hidden Conversion Leaks Costing You Sales 00:24:05 - The Perpetual Traffic Formula for Video Success 00:24:14 - How to Craft Video Case Stories That Sell for You 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours) 00:40:02 - Final Takeaways and Where to Learn More LINKS AND RESOURCES: Video Case Story Connect with Ian on LinkedIn YouTube: Video Case Story Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2) 57:42

acum 11 zile57:42

57:42

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively. Chapters: 00:00:00 - Kicking Off: Hiring Smarter, Not Harder 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook 00:06:33 - How to Craft Outreach Messages That Actually Get Responses 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring 00:27:08 - The Must-Ask Questions That Reveal True Experience 00:28:20 - AI & Automation: The Hiring Game-Changer You Need 00:29:51 - AI vs. Human Judgment: The Future of Recruitment 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process LINKS AND RESOURCES: JazzHR Episode 674: Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! Episode 663: How to Make Your Present Better by Making Your Future Bigger Email Josh Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
(Replay) New Customer Acquisition: How Much Can You Afford to Pay? 34:46

acum 15 zile34:46

34:46

How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you’re struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen. Chapters: 00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer? 00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial 00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV) 00:08:15 - How to Calculate CLV Using a Basic Formula 00:10:45 - Breaking Down CLV for Different Business Models 00:12:10 - How Long Does It Take to Earn Your CLV? 00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean 00:17:54 - Transition to Determining Customer Acquisition Cost (CAC) 00:26:40 - Finding the Right Balance Between CLV and CAC for Growth 00:29:52 - Key Takeaways: The 3:1 Rule for Scaling Profitably LINKS AND RESOURCES: Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 Tier 11 Data Suite…

1
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit 37:40

acum 18 zile37:40

37:40

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot. Chapters: 00:00:00 - Breaking Down a Real Business Audit 00:00:27 - Protecting Confidential Business Insights 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands 00:01:38 - The Crucial Metrics That Drive Profitability 00:04:05 - Subscription Models & Amazon Strategy: A Case Study 00:07:02 - Actionable Fixes to Increase Profitability 00:09:00 - Identifying Churn Patterns and Retention Challenges 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs 00:12:30 - Strategies to Improve Subscription Retention 00:14:15 - Pricing Adjustments for Profitability 00:16:00 - The Role of Amazon in Customer Acquisition 00:18:20 - Balancing Direct Sales and Amazon Growth 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility 00:25:00 - Implementing a Sustainable Paid Traffic Strategy 00:27:45 - Email and Organic Strategies to Boost LTV 00:30:10 - Preparing for Scaling Without Losing Profitability 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart LINKS AND RESOURCES: Episode 666: The 5 Step Formula to Determine Your nCAC Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC Get Your Marketing Performance IndicatorsTM Checklist Now! Tier 11 on YouTube Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
How Meta Ads Manager Is Lying to You & What You Can Do About It 56:59

acum 22 zile56:59

56:59

Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today. Chapters: 00:00:00 - Enter the Perpetual Traffic Arena 00:01:58 - Digital Marketer & The Founder's Board Blueprint 00:05:24 - Masterminds: The Hidden Growth Accelerator 00:06:06 - AI’s Customer Service Takeover 00:15:27 - Data: The Make-or-Break Factor 00:18:02 - Meta’s Audience Segmentation Secrets 00:26:44 - The Ad Set Performance Lab 00:27:51 - Audience Segmentation vs. Attribution Windows 00:29:38 - Ads Manager: Audience Setup Masterclass 00:31:33 - Data Integrity & Attribution Warfare 00:36:50 - Meta’s Attribution Minefield 00:39:42 - Tier 11 Data Suite: Your Competitive Edge 00:49:53 - The Final Word: What’s Next? LINKS AND RESOURCES: Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META Episode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It Episode 666: The 5 Step Formula to Determine Your nCAC Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC Get Your Marketing Performance IndicatorsTM Checklist Now! Tier on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1) 48:00

acum 25 zile48:00

48:00

Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR." Chapters: 00:00:00 - Welcome to Perpetual Traffic 00:00:47 - Flashback Files: What You Missed 00:01:59 - Enter Josh Hill: The Hiring Architect 00:02:46 - Military Precision Meets HR Strategy 00:04:23 - Hiring Without Core Values? Good Luck 00:07:35 - The Blueprint for Hiring Excellence 00:12:19 - The Three Phases You Can’t Skip 00:16:12 - The Map That Prevents Hiring Chaos 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle 00:21:14 - Employees as Subscribers, Not Just Hires 00:22:49 - The Clone Trap: Hiring Yourself Over & Over 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble 00:28:17 - AI, Automation & The New Hiring Reality 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable 00:32:46 - Your Best Recruiters Are Already on Payroll 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine 00:40:02 - How to Win Over Passive Candidates 00:42:30 - Keep This Conversation Going LINKS AND RESOURCES: Email Josh Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It 1:03:13

acum 29 zile1:03:13

1:03:13

In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash. He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11’s Data Suite vs. Meta’s Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don’t have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make. If you’re running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed. Chapters: 00:00:03 - Introduction to Perpetual Traffic Podcast 00:00:57 - Importance of Tier 11 Live Sessions 00:02:14 - Meet Cameron Campbell: Media Buying Expert 00:02:39 - Understanding Meta Ads and Data Strategies 00:05:23 - Technical Insights: CAPI vs. Data Suite 00:08:07 - Challenges in Data Accuracy and Optimization 00:24:49 - Tier 11 Data Suite: A Comprehensive Solution 00:32:19 - The Problem with ROAS 00:33:08 - Exploring Meta Ad Account Data 00:35:41 - The Importance of Accurate Data 00:37:12 - New Customer Acquisition Metrics 00:39:47 - Practical Application and Case Study 00:45:58 - Q&A Session 00:59:22 - Concluding Remarks and Next Steps LINKS AND RESOURCES: Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) 32:39

acum 5 weeks32:39

32:39

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss. Chapters: 00:00:00 – The Return: Ralph & Lauren Take on Round 2 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?) 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed) 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025 LINKS AND RESOURCES: Best Super Bowl 2025 Commercials Ad Meter Ranking Breast Cancer Super Bowl Commercial with Wanda Sykes Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show Watch All the Ads of Super Bowl 2025 The 10 Most Viewed Super Bowls of All Time Ontario Commercial Highlighting Contributions to the USA Charted: The Rising Cost of Super Bowl Ads 1965-2025 Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13…

1
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) 32:11

acum 5 weeks32:11

32:11

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon! Chapters: 00:00:00 – Perpetual Traffic Enters the Chat 00:00:47 – Football? Or Just an Ad Delivery System? 00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers 00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided 00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play 00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes) 00:12:33 – Did Novartis Just Win the Super Bowl? Or…? 00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc 00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On 00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad 00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped LINKS AND RESOURCES: Best Super Bowl 2025 Commercials Ad Meter Ranking Breast Cancer Super Bowl Commercial with Wanda Sykes Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show Watch All the Ads of Super Bowl 2025 The 10 Most Viewed Super Bowls of All Time Ontario Commercial Highlighting Contributions to the USA Charted: The Rising Cost of Super Bowl Ads 1965-2025 Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 Tier 11 Data Suite…

1
How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025 29:11

acum 6 weeks29:11

29:11

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode! Chapters: 00:00:00 – When Two Marketers Walk Into a Podcast... 00:00:27 – The New Year Hype Is Fading—Now What? 00:01:12 – The Four C’s That Separate Winners from Wishers 00:02:47 – Why 10X Goals Force Better Decisions 00:05:52 – Stories That Prove Small Thinking Won’t Cut It 00:09:19 – The Moment Commitment Gets Real 00:16:38 – Courage & Capability: The Price of 10X Growth 00:19:35 – Your Why Is Either Fuel or Dead Weight 00:23:22 – The Takeaway That Could Change Everything LINKS AND RESOURCES: Episode 663: How to Make Your Present Better by Making Your Future Bigger 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 Tier 11 Data Suite Tier 11 Data Suite…

1
Trump’s Tariffs: The Marketing Opportunity & Impact Revealed 25:10

acum 6 weeks25:10

25:10

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win! Chapters: 00:00:00 - The Perpetual Traffic Takeoff 00:01:57 - Tariffs, Taxes & Turmoil 00:03:33 - The Hidden Tax Nobody Talks About 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them) 00:08:02 - Finding Gold in Market Mayhem 00:09:55 - Business Survival Mode: Activated 00:12:37 - Marketing Gymnastics in an Economic Earthquake 00:19:04 - The Next Big Shockwave—Are You Ready? 00:20:22 - Mic Drop, But Not Really—Your Move! LINKS AND RESOURCES: Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AppSumo - 13% off with code traffic13 Tier 11 Data Suite…

1
Part 2 - The 5 Step Formula to Determine Your nCAC 28:24

acum 7 weeks28:24

28:24

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI? Chapters: 00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off 00:00:13 – nCAC? Yeah, You’ll Want to Know This 00:01:51 – The Sneaky Costs That Could Sink You 00:03:55 – Margin Showdown: Contribution vs. Gross 00:05:49 – The nCAC Formula That Changes Everything 00:15:48 – nCAC Danger Zones (Proceed with Caution!) 00:20:19 – A Surprise You Didn’t See Coming LINKS AND RESOURCES: Episode 663: How to Make Your Present Better by Making Your Future Bigger 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Get Your nCAC Calculation Guide Now! Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 Tier 11 Data Suite Tier 11 Data Suite…

1
DeepSeek Explained: What Marketers Need to Know 25:48

acum 7 weeks25:48