He built a $4B unicorn & crossed $100M ARR—here's why it took 10 years of 100-hour weeks. | Martin Basiri, Founder of Passage & Applyboard (SaaS North Keynote)

A Product Market Fit Show | Startup Podcast for Founders

I interviewed Martin on the keynote stage at the SaaS North conference. Here is the audio version. Martin built Applyboard into a $4B unicorn doing $100M+ in ARR. He left and started a new startup called Passage— and raised a $40M seed round.
He talks about 100-hour weeks, hiring exceptional talent, why smaller teams can outperform—and why he decided to start all over again.
Why you should listen:

• Why great founders thrive in high-stress situations-- on "the edge of failure" as Martin calls it.
• How to make your first hire.
• Why you need to go all-in and work crazy hours to build a unicorn.
• Why Martin thinks it's key to never give up, even in tough times, as cliche as it might sound.
• The importance of creating a positive environment to attract good people.

Keywords
entrepreneurship, education, immigration, impact, startup, Passage, ApplyBoard, perseverance, business model, founder journey
Timestamps
(00:00:00) Intro
(00:03:54) Getting Into Coding
(00:06:48) Accidentally Making Applyboard
(00:10:41) Starting startup #2
(00:17:19) Raising the Biggest Seed in Canada with Only 20 Employees
(00:20:07) If You Can't Outsmart Them, Outwork Them
(00:23:21) Getting the First Software Developer
(00:25:48) One Piece of Advice
Send me a message to let me know what you think!

Capitole

1. He built a $4B unicorn & crossed $100M ARR—here's why it took 10 years of 100-hour weeks. | Martin Basiri, Founder of Passage & Applyboard (SaaS North Keynote) (00:00:00)

2. Getting Into Coding (00:03:54)

3. Accidentally Making Applyboard (00:06:48)

4. Starting Startup #2 (00:10:41)

5. Raising the Biggest Seed in Canada with Only 20 Employees (00:17:19)

6. If You Can't Outsmart Them, Outwork Them (00:20:07)

7. Getting the First Software Developer (00:23:21)

8. One Piece of Advice (00:25:48)