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How to make your business twice as memorable (But you won't do it)

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Manage episode 460809616 series 2561815
Content provided by The Lead Engine and Alex Curtis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Lead Engine and Alex Curtis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding!
  continue reading

361 episoade

Artwork
iconDistribuie
 
Manage episode 460809616 series 2561815
Content provided by The Lead Engine and Alex Curtis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Lead Engine and Alex Curtis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding!
  continue reading

361 episoade

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