Ep. 46: Humane Marketing - Kindness in Business with Sarah Santacroce
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About The Guest(s):
Sarah Santacroce is a conscious business coach and the creator of Humane Marketing. She has over a decade of experience running a successful LinkedIn consulting business and has written two books on the topic. Sarah helps heart-centered entrepreneurs rediscover their passion and create a business that aligns with their values.
Summary:
Sarah Santacroce joins Julian Crosson-Hill on The Answer Your Unique Calling Podcast to discuss humane marketing. Sarah shares her journey of disillusionment with traditional marketing techniques and how she created a more empathetic and ethical approach to marketing. She explains the difference between traditional and humane marketing, highlighting the manipulative tactics often used in the former. Sarah emphasizes the importance of authenticity, vulnerability, and emotional intelligence in business and marketing. She also discusses fair pricing and the need for open conversations about money. Sarah provides practical advice for new entrepreneurs looking to implement humane marketing strategies, such as focusing on their strengths and finding ways to connect with their ideal clients. She also shares resources, including her one-page marketing plan and book, "Marketing Like We're Human."
Key Takeaways:
- Humane marketing brings empathy, kindness, and authenticity to business and marketing.
- Traditional marketing often relies on manipulative tactics and focuses solely on profit, while humane marketing prioritizes relationships and service.
- Authenticity and vulnerability are vital in building trust and connecting with clients.
- Fair pricing is about valuing your services and discussing money with clients openly.
- New entrepreneurs should focus on their strengths and find marketing strategies that align with their values and resonate with their ideal clients.
Quotes:
- "People do business with people who stand for something." - Sarah Santacroce
- "Humane marketing is about using our emotional intelligence and bringing emotions to business." - Sarah Santacroce
Resources:
Sarah' Website
The 1-Page Marketing Plan
The Humane Marketing Circle
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