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#69 : Marché > La répartition des budgets pub entre l’open web et les GAFAM

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Content provided by Bannouze : Le podcast du marketing digital !. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bannouze : Le podcast du marketing digital ! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dans cet épisode de bannouze, nous allons nous pencher sur la répartition des budgets publicitaires entre l’open web et les GAFA. Avec notre invité Alban Peltier CEO de Antvoice nous allons aborder les points de frictions juridiques, la performance des campagnes, l’accès aux plateformes. Nous verrons à la fin de cet échange si le marché publicitaire Français peut être optimiste … ou pas 🙂 Sommaire l’épisode : - Point juridique - La performance des campagnes - L‘accessibilité des outils Liens utiles : 28ème Observatoire de l’e-pub : https://www.sri-france.org/observatoire-epub/28eme-observatoire-de-le-pub/ Le mapping des entreprises Françaises de l’AdTechs : https://www.antvoice.com/fr/mapping-adtech-made-in-france-antvoice/ Antoice : https://www.antvoice.com/fr/
  continue reading

108 episoade

Artwork
iconDistribuie
 
Manage episode 336300145 series 2920544
Content provided by Bannouze : Le podcast du marketing digital !. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bannouze : Le podcast du marketing digital ! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dans cet épisode de bannouze, nous allons nous pencher sur la répartition des budgets publicitaires entre l’open web et les GAFA. Avec notre invité Alban Peltier CEO de Antvoice nous allons aborder les points de frictions juridiques, la performance des campagnes, l’accès aux plateformes. Nous verrons à la fin de cet échange si le marché publicitaire Français peut être optimiste … ou pas 🙂 Sommaire l’épisode : - Point juridique - La performance des campagnes - L‘accessibilité des outils Liens utiles : 28ème Observatoire de l’e-pub : https://www.sri-france.org/observatoire-epub/28eme-observatoire-de-le-pub/ Le mapping des entreprises Françaises de l’AdTechs : https://www.antvoice.com/fr/mapping-adtech-made-in-france-antvoice/ Antoice : https://www.antvoice.com/fr/
  continue reading

108 episoade

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