))
Tracking Pixel Trickery
Manage episode 366144135 series 3484466
Content provided by Bento and Jesse Hanley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bento and Jesse Hanley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.
The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.
5 episoade
Distribuie
