#158 Building Brand Trust: The Power Trio of Credibility, Authority, and Influence

Building A Modern Employer Brand podcast with Susanna Rantanen

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark as a professional and become the go-to thought leader in your field. Whether you're refining your personal brand or elevating your business, understanding the key ingredients of credibility, authority, and influence is not just beneficial—it's essential. Listen to this episode to learn what makes a brand not only known but respected and followed. Want to check out some parts of this episode from the show notes article or find the links I mentioned or curated for you for this episode? 👉 Go here: https://bit.ly/3MFRa8S Interested in becoming A Certified Magnetic Employer Brand Manager™️? 👉 Help us create an outstanding program for you by responding to this short survey: https://forms.gle/mjYvptn3syCVDyim6 *** Are we connected yet? Find and connect or follow me on the following platforms: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen YouTube: https://www.youtube.com/@rantanensusanna