))
The great B2B hyper-personalization and content strategy debate - and B2B selling fails
Manage episode 284482424 series 2831136
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it's a culture problem more than a tech problem. 30 minutes in, returning champ Brian Sommer crashes the show to dig into the hilarious low points of B2B selling. The guys even run through Brian's worst-of-B2B-sales slide deck (note: you can enjoy this as audio only as Jon reads the slides, but if you want to see them, you can check the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.
177 episoade
Distribuie
