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132. John Lewis & Saatchis exclusive interview | Brand Experience 360 | Latest ads reviewed

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Manage episode 363738601 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.


Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.


Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.


Further reading:


'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership


John Lewis Partnership picks Saatchi & Saatchi London for ad account


Why quitting my job after maternity leave was the right decision



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

246 episoade

Artwork
iconDistribuie
 
Manage episode 363738601 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.


Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.


Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.


Further reading:


'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership


John Lewis Partnership picks Saatchi & Saatchi London for ad account


Why quitting my job after maternity leave was the right decision



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

246 episoade

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