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133. Media360 special | Key debates and discussions reviewed
Manage episode 364305676 series 164114
Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.
This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.
To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.
To read more about some of the panels discussed, click on the links below.
Further reading:
My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade
How the cost-of-living crisis informed Asda's Elf Christmas ad
Don’t go in-house just to save cost, PepsiCo marketer says
Rightmove CMO on identifying audience segments in a changing world
Cost-of-living crisis drives more viewers to ad-supported TV
Bauer's George Butler wins Campaign’s annual Media360 challenge
Adland should scrap CVs and salary questions to attract diverse talent
NatWest CMO criticises broadcaster scepticism of ISBA’S Origin
Hosted on Acast. See acast.com/privacy for more information.
252 episoade
Manage episode 364305676 series 164114
Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.
This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.
To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.
To read more about some of the panels discussed, click on the links below.
Further reading:
My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade
How the cost-of-living crisis informed Asda's Elf Christmas ad
Don’t go in-house just to save cost, PepsiCo marketer says
Rightmove CMO on identifying audience segments in a changing world
Cost-of-living crisis drives more viewers to ad-supported TV
Bauer's George Butler wins Campaign’s annual Media360 challenge
Adland should scrap CVs and salary questions to attract diverse talent
NatWest CMO criticises broadcaster scepticism of ISBA’S Origin
Hosted on Acast. See acast.com/privacy for more information.
252 episoade
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