Benzs and Bowties: Dealership Secrets of The General Sales Manager Redefining Automotive Content | Doug Horner, GSM of North Olmstead Mercedes-Benz

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Doug Horner, General Sales Manager of North Olmsted Mercedes-Benz and the creator behind the wildly popular Benzs and Bowties social media accounts. We discuss why he’s intentionally leaving $50K on table with every G-Wagon he sells, how he’s generating half of his leads through social media, and what finally pushed him to start creating content.

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Topics:

00:49 What were the early career experiences and sales strategies that shaped success?

02:35 What was the journey like transitioning to Mercedes, and what made it significant?

04:57 How does Mercedes compete in the luxury car market?

05:44 What is Mercedes' EV strategy, and who are its target customer demographics?

12:28 How does the dealership maintain customer retention and capitalize on trends like G Wagon mania?

20:00 How are out-of-state deals managed to ensure customer delight?

23:41 How is the online car buying experience transforming the automotive industry?

26:51 What is the impact of social media on car sales and customer engagement?

35:17 What is the future outlook for the dealership and the automotive industry?

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