Luxury Dealership Whisperer: Building a Multi-Million Dollar Powerhouse with Culture | Lonny Soza, Vice President of Fertitta Auto Group

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Lonny Soza, Vice President of Fertitta Auto Group, to discuss how he built a multi-million dollar powerhouse, the biggest lesson he learned acquiring vehicles for CarMax and AutoNation, and how he's bringing Bentley-level customer service to his new Chevrolet store—plus much more.

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Topics:

01:26 – What is the path to success in the car business?

02:02 – What role does a car buyer play in a dealership?

06:08 – How do you cultivate a winning culture in a dealership?

09:13 – What are the best hiring and training strategies for success?

16:17 – How do dealerships generate demand and market effectively?

18:51 – What defines success for ultra-luxury car brands?

20:58 – How does inventory allocation impact dealerships?

22:20 – How do economic cycles affect luxury car sales?

24:30 – How does social media influence brand reputation for dealers?

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