The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Sheryl Plouffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheryl Plouffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Melissa Harstine - Customer Interviews Are the Missing Link In Your Marketing
Manage episode 307568860 series 1864302
Content provided by Sheryl Plouffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheryl Plouffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths? In this episode of Cash In On Camera, Melissa Harstine talks about customer research, how to feel confident doing interviews, and leverage research insights to create content that connects + converts.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Vov7uB836mY
--- Send in a voice message: https://podcasters.spotify.com/pod/show/sherylplouffe/message213 episoade
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Manage episode 307568860 series 1864302
Content provided by Sheryl Plouffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheryl Plouffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths? In this episode of Cash In On Camera, Melissa Harstine talks about customer research, how to feel confident doing interviews, and leverage research insights to create content that connects + converts.
Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Vov7uB836mY
--- Send in a voice message: https://podcasters.spotify.com/pod/show/sherylplouffe/message213 episoade
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Similar cu Cash In On Camera
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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