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Ep 052: Do You Really Need a Welcome Sequence?
Manage episode 466119306 series 3552429
Content provided by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.
Tune in as Branda discusses:
- Why welcome sequences are essential for building trust and boosting engagement.
- The benefits of creating specific sequences for different opt-ins or points of entry.
- How segmentation in welcome sequences can improve long-term sales and engagement.
Mentioned in this episode:
- Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
- Hire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-services
- Download the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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