The Power of Public Opinion Data with Darrell Bricker of Ipsos

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future.

Key Takeaways:

(02:30) Mentorship and opportunity shape a meaningful career in polling.

(05:01) Public affairs research centers on understanding citizens, not consumers.

(06:58) Global polling now offers real-time insights into worldwide issues.

(08:43) Mobile phones enable global polling access, even in remote areas.

(10:28) Decline in deference empowers citizens to challenge authority.

(12:56) Political volatility rises as traditional party loyalty declines.

(15:04) Constant skepticism in research strengthens accuracy and reliability.

(16:29) Emotional connection now outweighs rationality in political appeal.

(19:21) A public affairs career thrives on social science and global curiosity.

(22:13) Global population is set to peak mid-century, then decline rapidly.

(25:42) Urbanization and women’s evolving roles contribute to lower birth rates.

Resources Mentioned:

Ipsos

Empty Planet: The Shock of Global Population Decline

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