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Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 064: How to Avoid The 3 Most Common Mistakes in Marketing

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Manage episode 306862393 series 2776489
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week's episode, we're going to be talking about one of my favorite things today, which is all about strategy. And in particular, we're going to be covering three common marketing mistakes to avoid.

Here are the highlights:

(02:01) Lead generation

(05:14) ​As they sign up, you have the opportunity to sell

(07:08) Upselling

(09:56) Generate leads, get people into your world and get people to buy something

(12:20) A common mistake is selling too low

(14:27) Do the maths of selling

(15:14) Another epic mistake is spreading yourself too thin

(16:06) Declutter, scale it back and get back to basics

Connect with Dawn

Instagram @dawnmcgruer and @businessconsort

Facebook page https://www.facebook.com/dawnamcgruer

Linkedin https://www.linkedin.com/in/businessconsort/

Web: www.dawnmcgruer.com

  continue reading

100 episoade

Artwork
iconDistribuie
 
Manage episode 306862393 series 2776489
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week's episode, we're going to be talking about one of my favorite things today, which is all about strategy. And in particular, we're going to be covering three common marketing mistakes to avoid.

Here are the highlights:

(02:01) Lead generation

(05:14) ​As they sign up, you have the opportunity to sell

(07:08) Upselling

(09:56) Generate leads, get people into your world and get people to buy something

(12:20) A common mistake is selling too low

(14:27) Do the maths of selling

(15:14) Another epic mistake is spreading yourself too thin

(16:06) Declutter, scale it back and get back to basics

Connect with Dawn

Instagram @dawnmcgruer and @businessconsort

Facebook page https://www.facebook.com/dawnamcgruer

Linkedin https://www.linkedin.com/in/businessconsort/

Web: www.dawnmcgruer.com

  continue reading

100 episoade

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