Artwork

Content provided by Dr Marketing Tips. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Marketing Tips or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Changes to Facebook & Instagram Advertising Policies You Need to Know

15:02
 
Distribuie
 

Manage episode 460119793 series 3374874
Content provided by Dr Marketing Tips. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Marketing Tips or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

  1. What’s Changing:
    • Meta’s new restrictions on health-related data in response to FTC scrutiny.
    • Why targeting specific demographics and behaviors is about to get more complicated.
  2. How It Will Impact Healthcare Practices:
    • How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
    • Why mid- and low-funnel targeting will become more challenging.
  3. Strategic Shifts to Consider:
    • Moving from highly targeted ads to broader, top-of-funnel campaigns.
    • Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
    • The importance of focusing on brand awareness over direct conversions.
  4. Opportunities with First-Party Data:
    • Why building your email list and owning your data is more important than ever.
    • Leveraging general awareness campaigns to drive signups for first-party data collection.
  5. Actionable Next Steps:
    • Conducting an ad audit to identify campaigns that may be affected.
    • Working with your agency to redefine success metrics and reporting standards.
    • Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

  continue reading

354 episoade

Artwork
iconDistribuie
 
Manage episode 460119793 series 3374874
Content provided by Dr Marketing Tips. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Marketing Tips or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

  1. What’s Changing:
    • Meta’s new restrictions on health-related data in response to FTC scrutiny.
    • Why targeting specific demographics and behaviors is about to get more complicated.
  2. How It Will Impact Healthcare Practices:
    • How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
    • Why mid- and low-funnel targeting will become more challenging.
  3. Strategic Shifts to Consider:
    • Moving from highly targeted ads to broader, top-of-funnel campaigns.
    • Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
    • The importance of focusing on brand awareness over direct conversions.
  4. Opportunities with First-Party Data:
    • Why building your email list and owning your data is more important than ever.
    • Leveraging general awareness campaigns to drive signups for first-party data collection.
  5. Actionable Next Steps:
    • Conducting an ad audit to identify campaigns that may be affected.
    • Working with your agency to redefine success metrics and reporting standards.
    • Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

  continue reading

354 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play