#275: Tui Allen - How To Build Great Products

DTC POD: How The Best Brands Are Built

On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.

We cover:

Customer empathy and market understanding

Omnichannel solutions for brands

Building and scaling physical products

Long-term planning and KPI tracking

Challenges in CPG industry

Tools and ecosystem for CPG businesses

[00:03:46] Ampla: Omnichannel solution with funding and tools.

[00:10:49] Ampla: Analytics and insights for better decisions.

[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.

[00:18:31] Vision, intention, and planning key to success.

[00:21:12] Ampla simplifies B2B commerce, removes business overheads.

[00:25:22] Ampla's suite of financial products for CPG and brands.

[00:28:54] Ampla: Trust, partnership, simplicity, and agility.

[00:33:54] Alignment, strategy, measurement, and involving customers crucial.

[00:38:59] Balancing innovation and focus.

[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.

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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Tui Allen - Head of Product at Ampla
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated