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Ep 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNF
Manage episode 365037614 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in!
Budgets are just a stop gap for spend - they leave money on the table
When campaigns are budget capped, you don’t necessarily stop spending on those keywords
By having the correct bid your campaigns can naturally adjust to demand (spending more or less depending on the day)
0:03:00 - Why bids should control Amazon ad spend
0:08:00 - The impact of ads on organic sales
0:14:00 - Managing campaigns through segmentation
0:18:30 - The role of budgets as risk prevention tools
0:21:30 - Strategies for Prime Day and budget allocation
#AmazonAdvertising #BudgetsVsBids #PrimeDayStrategies #OrganicSales #CampaignOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Manage episode 365037614 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in!
Budgets are just a stop gap for spend - they leave money on the table
When campaigns are budget capped, you don’t necessarily stop spending on those keywords
By having the correct bid your campaigns can naturally adjust to demand (spending more or less depending on the day)
0:03:00 - Why bids should control Amazon ad spend
0:08:00 - The impact of ads on organic sales
0:14:00 - Managing campaigns through segmentation
0:18:30 - The role of budgets as risk prevention tools
0:21:30 - Strategies for Prime Day and budget allocation
#AmazonAdvertising #BudgetsVsBids #PrimeDayStrategies #OrganicSales #CampaignOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Similar cu DTC Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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