147 - Brit Starr, CreatorIQ

Earned: Unlocking the Power of the Creator Economy

In Ep. 147 of Earned, Conor Begley sits down with CreatorIQ’s newly crowned CMO and creator marketing expert Brit Starr. To start, Brit recounts how a cold call from Conor led her to pivot from traditional brand marketing into the thriving tech world. We discuss the crucial role Brit has since played in growing CreatorIQ from a small startup to an over 300-employee powerhouse, before diving into her passion for influencer marketing and insights into the industry's dynamic landscape. Brit shares her core marketing philosophies, emphasizing value addition, simplicity, and community involvement as essential pillars for building successful brands. Switching gears, Brit discusses the complexities of merging brands, and the importance of clear communication and internal alignment to foster innovation. To close the show, Brit shares her excitement for brand leadership, highlighting the need for empathetic leadership and effective decision-making. Keep an eye out for more of Brit… hint hint!

In this episode, you’ll learn:

1. Why empathetic leadership and authenticity are pillars of Brit’s marketing and leadership philosophies
2. How the influencer marketing landscape has evolved since Brit entered the industry, and where she thinks it’s heading next
3. Why managing current objectives while planning for future innovation, fostering internal alignment, and clear communication are keys to effective leadership

Connect with the Guest:

• Brit’s LinkedIn: https://www.linkedin.com/in/britmccorquodale

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

CreatorIQ Twitter - @CreatorIQ