152 - Vivienne Walsh, Marketing Strategy Consultant, Meta, VISA, Uber

Earned: Unlocking the Power of the Creator Economy

In Ep. 152 of Earned, CreatorIQ CMO Brit Starr sits down with Vivienne Walsh, a marketing strategy consultant who previously led at powerhouse brands such as VISA, Meta, and Uber. To start, we dive into Vivienne's inspiring journey from Ireland to Australia and California, and her strategic roles with industry giants such as McDonald's, Nestlé, and Unilever. Vivienne shares invaluable insights into brand perception and consumer engagement, drawing from her time at Uber during its IPO journey, and her pivotal roles in brand transformation at VISA and Meta. We learn about aligning brand strategies with customer-centric experiences, the critical role of data and insights in driving brand growth, and the art of creator partnerships that breathe life into brand narratives. Vivienne underscores the importance of trust and empowerment for collaborating in the workplace. To close the show, Vivienne shares some of her favorite Irish phrases capturing the essence of personal and professional growth.

In this episode, you’ll learn: 1. How adaptability and cultural insights are crucial in global brand transformation 2. Why data-driven strategies and consumer-centric approaches significantly influence brand perception and growth 2. How creator partnerships enhance brand narratives by fostering cultural connections, emphasizing trust, and showcasing innovation in branding

Connect with the Guest:

• Vivienne’s LinkedIn - @viviennewalsh

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

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• CreatorIQ YouTube - @TribeDynamics

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• CreatorIQ Twitter - @CreatorIQ