Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Content provided by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)
Manage episode 450788324 series 2921256
Content provided by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.
Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.
Topics discussed in this episode:
- Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
- What specific data points Meta wants from advertisers for optimal campaign performance
- How server-side tracking solves modern data collection challenges for Shopify stores
- What custom conversion tracking strategies boost performance for different product lines
- Why separating purchase events matters more than parameter optimization in Meta
- How offline conversions and retail store data can enhance Meta advertising performance
- What AI-powered creative testing capabilities are coming to Meta's platform in 2025
Links & Resources
Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar
Get access to more free resources by visiting the show notes at
https://t.ly/wTibu
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
391 episoade
How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Distribuie
Manage episode 450788324 series 2921256
Content provided by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.
Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.
Topics discussed in this episode:
- Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
- What specific data points Meta wants from advertisers for optimal campaign performance
- How server-side tracking solves modern data collection challenges for Shopify stores
- What custom conversion tracking strategies boost performance for different product lines
- Why separating purchase events matters more than parameter optimization in Meta
- How offline conversions and retail store data can enhance Meta advertising performance
- What AI-powered creative testing capabilities are coming to Meta's platform in 2025
Links & Resources
Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar
Get access to more free resources by visiting the show notes at
https://t.ly/wTibu
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
391 episoade
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Similar cu Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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