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They’re Buying More Than Just a T-Shirt: An Accidental Career with Chuck Pettry
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In this fascinating episode of Experience Curve, host Joe Steele welcomes guest Chuck Pettry to discuss his "accidental career" in music merchandise. Pettry shares his journey, from stumbling into the industry working with high profile band s, discussing his position as Head of American operations for Sandbag and his current band, Glaciers. The episode delves into the significance of merchandise beyond its material value, highlighting its role as a symbol of fandom and a connection to the music. Pettry's insights provide a unique perspective on the music industry, offering listeners an insider's view of the world behind the stage.
02:00 - Finding His Path
04:00 - Finding California
04:40 - Alternative Tentacles
07:15 - Early Bands
08:20 - Glaciers
09:15 - Sharing The Artistic Process
11:15 - Milestone Moments for Chuck and Sandbag
12:45 - Timing is the Biggest Constraint
13:45 - Building a Musical Family
15:45 - Experiential Marketing
18:00 - The Equation for Maintaining Relevance
20:15 - Solid Brass Records
24:45 - Having Each Album Tell a Story
29:50 - The Long Way ‘Round to Here
32:10 - Solid Brass Records 2024 Plans
34:45 - The Future of Artist and Fan Interaction
36:00 - How Chuck’s Different Worlds Compliment Each Other
38:30 - How Chuck’s Musical Life Plays into His Businesses
40:45 - The Changes in Musical Consumption
44:25 - Chuck Pettry on Instagram
Sandbag: www.sandbagheadquarters.com/
Solid Brass Records: shop.solidbrassrecords.com/
Chuck on IG: https://www.instagram.com/chuck_pettry?igsh=OGQ5ZDc2ODk2ZA==
Glaciers: glaciers.bigcartel.com/
Get Joe’s Ultimate Guide to Real Estate Investing: https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link
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