A Hero's Journey

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

What does it take to build a brand that stands out as a Hero? How does the Hero’s story inspire us and bring about positive impact in the world around us? Listen now as Ju Rhyu shares with Phillip some of her Hero’s journey in building Hero Cosmetics!

Standout Success

• {00:02:47} Ju knew that acne care is an emotional and sensitive area of the market, and she wanted the name of the product and of the brand to be positive and connect emotionally with consumers who needed the solution the product would provide
• {00:05:25} “When we started, even though we started on Amazon, I always knew this business would be an omnichannel business because when you have a pimple emergency, two day free shipping is great, but nothing sometimes is as good as being able to walk into a store and pick up a product that same day.” - Ju
• {00:06:00} Hero’s first in-store launch went so well that it went nationwide pretty quickly, and then two years later was in Target where one SKU became a mulit-million dollar SKU within one year
• {00:11:00} “I definitely have the philosophy that I'll always do what's right for the business. And if I'm no longer the right person, then I will gladly step aside and make room for a real professional.” - Ju
• {00:13:34} “I’m constantly amazed at people who are at the highest levels of success or fame or however we hold them, when asked about who their heroes are, they pull out a Tom Rinks or a Scott Norton who has never been mentioned on Twitter, not once. I think that that's really interesting.” - Phillip

Associated Links:

• Learn more about Ju Rhyu and Hero Cosmetics
• Check out other Future Commerce podcasts
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!

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