[STEP BY STEP] What is the Importance of Consolidating my Technology?

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? Join us as we hear from Michael Chen, Director of eCommerce Operations at Sugarfina, to break down the term “single handshake” and look more closely at consolidation of operations in your eCommerce business. Listen now!

In this episode:

• {0:08:20} - “From the backend side, there are a lot of softwares we have to use to eliminate all the friction points from the time {consumers} find the website and go on the website to check out and pay. That should be really, really smooth.” - Michael
• {0:14:32} - “Right now everything is in Magento. We have Adobe Live Search, we have Product Recommendations, and everything is working in one place. So I don't have to go to different places, which save a lot of time and headache.” - Michael
• {0:16:01} - “Saving money is an important thing, but I would look at it as is the software actually better. If you're going to consolidate, is it actually better for the business? There are a lot of factors, so I wouldn't say saving money is the most important thing. There's a lot of research you have to do.” - Michael
• {0:18:32} - “To extract the most amount of value from any piece of software requires an intimate understanding and time spent in using the software, and the hard things become easy over time. So you grow into these capabilities. You don't just turn it on on day one.” - Phillip
• {0:23:51} - “You have to be focused on forward progress and continual improvement because your competitors are, and if they're doing it, you have to be more efficient and more optimized.” - Michael

Associated Links:

• Learn more about Michael Chen and Sugarfina.
• Listen to more Step by Step episodes.
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• Get your copy of Archetypes, our recently published 240-page journal! Check it out at ArchetypesJournal.com
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
• Listen to our other episodes of Future Commerce

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