Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jeremy Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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How to Set the Right ROAS Targets in Google Ads
Manage episode 518616245 series 3476316
Content provided by Jeremy Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.
Setting a random ROAS target and hoping for the best? Not a good strategy.
In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you.
You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.
Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdf
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
129 episoade
How to Set the Right ROAS Targets in Google Ads
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Distribuie
Manage episode 518616245 series 3476316
Content provided by Jeremy Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.
Setting a random ROAS target and hoping for the best? Not a good strategy.
In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you.
You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.
Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdf
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
129 episoade
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Similar cu Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
…
continue reading
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