Andrew Sendejo on BrainTree Nutrition: From NFL Pro to Entrepreneur – Bootstrapping Success, Growing a Team from 3 to 15, and Creating Science-Backed Supplements to Enhance Cognitive Function, Well-Being, and Brand Growth. (Episode 599 - Andrew Sendejo)

Grow A Small Business Podcast

In this episode of Grow a Small Business, host Troy Trewin interviews Andrew Sendejo, former NFL player and founder of BrainTree Nutrition, shares his journey from sports to entrepreneurship. He discusses bootstrapping his business, growing his team from 3 to 15, and developing science-backed brain health supplements. Andrew highlights the challenges of transitioning from a pro athlete to a business owner and the importance of building brand awareness. He also shares insights on maintaining resilience through the ups and downs of small business growth.

Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business? According to Andrew Sendejo, the hardest thing in growing a small business, especially when bootstrapped, is staying consistent and resilient through the ups and downs. He emphasizes not letting setbacks shut you down and maintaining perseverance despite challenges.

2. What's your favourite business book that has helped you the most? Andrew Sendejo's favorite business book that has helped him the most is The 4-Hour Workweek by Tim Ferriss. He appreciated the foundational concepts from the book, which have stuck with him over time, particularly in terms of efficiency and business strategies.

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Andrew Sendejo recommends the Huberman Lab Podcast, which focuses on neuroscience, longevity, and brain science, offering tips on improving focus, productivity, and overall well-being. He also uses audiobooks that summarize key business books, covering topics like marketing, branding, and e-commerce strategies.

4. What tool or resource would you recommend to grow a small business? Andrew Sendejo recommends developing a strong mindset as a key resource for growing a small business. He stresses the importance of perseverance, staying consistent, and not getting discouraged by setbacks. Additionally, he values advice from mentors, consultants, and advisors to help guide decisions and strategies.

5. What advice would you give yourself on day one of starting out in business? Andrew Sendejo advises himself on day one of starting a business to be confident. He reflects on his sports career, where he lacked confidence early on, and believes that if he had known his future success, he would have played with more confidence. He encourages others to have the same mindset in business—believing in their abilities and trusting that they have what it takes to succeed.

Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Quotable quotes from our special Grow A Small Business podcast guest:

Stay consistent and resilient through the ups and downs, and never let setbacks shut you down — Andrew Sendejo Success in business comes from doing the small, seemingly trivial things consistently over time — Andrew Sendejo

Confidence is key — believe in your ability to succeed, even when you're starting from scratch — Andrew Sendejo