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2022 ecommerce retro: Consumer Confidence, Inflation and Google Ads funnel metrics.
Manage episode 354706373 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Episode 3. of Growing Ecommerce.
Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus of the market report is on Germany, Netherlands, UK, and France.
Join Mike and learn what are the key trends to build on in 2023.
Which ecommerce verticals grew in 2022? -1:36
Inflation and consumer confidence, what to make of it? -5:33
Retail mobility vs. Covid stringency - 17:25
Full funnel metrics - 19:31
PMax adoption? - 37:37
57 episoade
Distribuie
Manage episode 354706373 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Episode 3. of Growing Ecommerce.
Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus of the market report is on Germany, Netherlands, UK, and France.
Join Mike and learn what are the key trends to build on in 2023.
Which ecommerce verticals grew in 2022? -1:36
Inflation and consumer confidence, what to make of it? -5:33
Retail mobility vs. Covid stringency - 17:25
Full funnel metrics - 19:31
PMax adoption? - 37:37
57 episoade
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Similar cu Growing Ecommerce – The Retail Growth Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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