Artwork

Content provided by Pete Moore. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pete Moore or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Episode #389: John Merris on Balancing Long-term and Short-term Goals to Fuel Growth at Solo Brands.

25:35
 
Distribuie
 

Manage episode 353610879 series 1422365
Content provided by Pete Moore. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pete Moore or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John Merris is the CEO of Solo Brands, a public company that's making huge inroads in the outdoor space. With strong, in-the-trenches experience in sales and growth (he started as a door to door salesman!) Merris joined the company as its 7th employee and has since helped them acquire 3 other brands that now fall under the Solo Brands umbrella: Solo stove, Oru kayak, Chubbies apparel, and ISLE paddleboards.

When he was approached by the founders of Solo stove, a smokeless fire pit company that was actually based in hometown which he hadn't heard of previously, he was very intrigued and, nine days later, ended up joining as the 7th employee! Through his growth mindset and track record of building teams, John was soon asked to become the CEO, successfully acquired the other brands, and helped take the company public.

Going public, however, also brings some unexpected emotions and tricky waters you have to navigate as a leader. He quickly realized that by taking care of customers and maintaining a long-term view (versus only worrying about stock price and quarterly earnings) the company would be successful.

He states, "I believe that building a great brand centers around culture. What's your culture? Well, at Solo Brands, our culture is the customer. It's taking exceptional care of our customers. I don't believe, per se, in us going out as a company and building our brand. What I believe in is taking great care of our customers and letting our customers go and build our brand for us.

In this episode, John and Pete discuss:

1. How Merris approaches building a successful company through organic and inorganic growth. 2. What techniques he uses to create a culture of exceptional customer care.

3. How he works with and leverages influencers, social commerce, and affiliates to build Solo brands out as an umbrella.

Click here to download transcript.

Other episodes you'll enjoy around the outdoors:

Jared Hanley: https://www.halotalks.com/episode-325-jared-hanley-ceo-naturequant/ Robert Swan: https://www.halotalks.com/robert-swan-founder-of-2041/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here.

  continue reading

479 episoade

Artwork
iconDistribuie
 
Manage episode 353610879 series 1422365
Content provided by Pete Moore. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pete Moore or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John Merris is the CEO of Solo Brands, a public company that's making huge inroads in the outdoor space. With strong, in-the-trenches experience in sales and growth (he started as a door to door salesman!) Merris joined the company as its 7th employee and has since helped them acquire 3 other brands that now fall under the Solo Brands umbrella: Solo stove, Oru kayak, Chubbies apparel, and ISLE paddleboards.

When he was approached by the founders of Solo stove, a smokeless fire pit company that was actually based in hometown which he hadn't heard of previously, he was very intrigued and, nine days later, ended up joining as the 7th employee! Through his growth mindset and track record of building teams, John was soon asked to become the CEO, successfully acquired the other brands, and helped take the company public.

Going public, however, also brings some unexpected emotions and tricky waters you have to navigate as a leader. He quickly realized that by taking care of customers and maintaining a long-term view (versus only worrying about stock price and quarterly earnings) the company would be successful.

He states, "I believe that building a great brand centers around culture. What's your culture? Well, at Solo Brands, our culture is the customer. It's taking exceptional care of our customers. I don't believe, per se, in us going out as a company and building our brand. What I believe in is taking great care of our customers and letting our customers go and build our brand for us.

In this episode, John and Pete discuss:

1. How Merris approaches building a successful company through organic and inorganic growth. 2. What techniques he uses to create a culture of exceptional customer care.

3. How he works with and leverages influencers, social commerce, and affiliates to build Solo brands out as an umbrella.

Click here to download transcript.

Other episodes you'll enjoy around the outdoors:

Jared Hanley: https://www.halotalks.com/episode-325-jared-hanley-ceo-naturequant/ Robert Swan: https://www.halotalks.com/robert-swan-founder-of-2041/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here.

  continue reading

479 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință