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Country, Metal, and TikTok: Digital Trends in the Music Industry With Former Sony Music Nashville VP Ed Rivadavia

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Content provided by Chartmetric and Chartmetric: Music Analytics for the New Music Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chartmetric and Chartmetric: Music Analytics for the New Music Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, we chat with former Sony Music Nashville VP of Digital Strategy Ed Rivadavia. Ed is originally from São Paulo, Brazil, but he spent much of his early years in Europe and the United States, learning three languages, other than Portuguese, along the way. Most recently a VP of Digital Strategy at Sony Music Nashville, where he worked with some of the biggest names in Country, Ed has always been — and still is — a metalhead at heart. What’s particularly interesting about Ed’s career is how you can trace the trajectory of the role of marketing in the music industry from radio promotion or “old media” marketing in the ‘90s, to trying to get a handle on ways to use the internet, or “new media,” in the early 2000s, and then to settling in to what we now know as digital marketing and digital strategy in the 2010s. Ed’s global and multi-genre experience imbues his perspective on digital trends in the music industry with nuance and prescience.

Connect With Ed
https://www.linkedin.com/in/edrivadavia/

Connect With Us
http://podcast.chartmetric.com/
http://chartmetric.com/
https://blog.chartmetric.com
https://smarturl.it/chartmetric_social

  continue reading

160 episoade

Artwork
iconDistribuie
 
Manage episode 269533384 series 2676484
Content provided by Chartmetric and Chartmetric: Music Analytics for the New Music Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chartmetric and Chartmetric: Music Analytics for the New Music Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, we chat with former Sony Music Nashville VP of Digital Strategy Ed Rivadavia. Ed is originally from São Paulo, Brazil, but he spent much of his early years in Europe and the United States, learning three languages, other than Portuguese, along the way. Most recently a VP of Digital Strategy at Sony Music Nashville, where he worked with some of the biggest names in Country, Ed has always been — and still is — a metalhead at heart. What’s particularly interesting about Ed’s career is how you can trace the trajectory of the role of marketing in the music industry from radio promotion or “old media” marketing in the ‘90s, to trying to get a handle on ways to use the internet, or “new media,” in the early 2000s, and then to settling in to what we now know as digital marketing and digital strategy in the 2010s. Ed’s global and multi-genre experience imbues his perspective on digital trends in the music industry with nuance and prescience.

Connect With Ed
https://www.linkedin.com/in/edrivadavia/

Connect With Us
http://podcast.chartmetric.com/
http://chartmetric.com/
https://blog.chartmetric.com
https://smarturl.it/chartmetric_social

  continue reading

160 episoade

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