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Ep #148 - Matt Barnes: Ways to tell your organisation's story that gets results
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In this episode, Tracey Newman and Dan Bentley speak with Matt Barnes, the Owner of Rogue Creatives and Podcast Host of Creating Good.
Matt shares about innovative ways for organisations, especially nonprofits, to effectively tell their story and connect with supporters. Matt shares his strategic storytelling framework and insights on reframing nonprofit storytelling to focus on the organisation's expertise and mission rather than just highlighting problems.
Here is a taste of what Tracey and Dan cover in the conversation:
- Rogue Creatives' strategic storytelling framework helps clients identify their unique character and story.
- Challenges nonprofits face in storytelling, including the need to spend money on marketing and branding.
- Importance of reframing nonprofits as conduits for change, not just begging for money
- Examples of how changing the tone of storytelling can lead to increased donations and support.
- Collaboration and learning from each other to solve problems more effectively.
Links from the episode:
- Rogue United website: Click here
- Creating Good website: Click here
- Innovate For Impact Workshop: Click here
- The Impacto Consulting website: Click here
- Impacto Consulting on LinkedIn: Click here
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