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How To Create A Sustainable Growth Hacking Strategy With Sean Ellis
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Today I’m talking to someone who’s an experienced marketer and also a growth hacker. He’s actually the person who coined the term “growth hacking” back in 2010.
Not only that but he was responsible for growth at some of the biggest brands and tech companies in the world such as Dropbox, Eventbrite, Lookout, and LogMeIn.
He is also the founder and CEO of growthhackers.com and the co-author of the book called Hacking Growths.
Sean Ellis is a very smart guy and I believe you will hear in this episode some awesome ideas and tactics that can help you scale your business.
So without further ado, I want to say welcome Sean and thank you for accepting the invitation to be part of my podcast.
Connect with Sean
Some Questions I Ask:
- Let’s clarify once and for all, and I’d like to hear it from you. What does growth hacking mean to you?
- How did you come up with the term “growth hacking”?
- Can you define what’s the “North Star Metric” and how you see this concept integrated in a growth strategy?
- What’s the future of Growth Hacking?
You can also see Sean at the How to Web conference in 30-31 october in Bucharest.
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