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EP 285 - David Klein - From Cable to Connected: Advertising in the Streaming TV Era

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Manage episode 444685319 series 2687856
Content provided by Market My Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Market My Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader

Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
  • The Seismic Shift from Traditional TV Ads to Streaming Platforms
  • How Brands Can Adapt to the New Age of Digital Marketing
  • Targeted Advertising in Streaming TV
  • Optimizing Campaigns with Web Lift Pixels
  continue reading

297 episoade

Artwork
iconDistribuie
 
Manage episode 444685319 series 2687856
Content provided by Market My Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Market My Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader

Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
  • The Seismic Shift from Traditional TV Ads to Streaming Platforms
  • How Brands Can Adapt to the New Age of Digital Marketing
  • Targeted Advertising in Streaming TV
  • Optimizing Campaigns with Web Lift Pixels
  continue reading

297 episoade

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