B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]

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Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).

50 episoade

#Business #Podcasting Education #Marketing #MarketingProfs #Smart #From #Depth #Interviews #Action #Insight