Help! My Bookings Are Down!

Massage Rocks

I'm seeing a fair few therapists saying that their bookings are declining and they're considering jacking it in to go get a "proper" job.
Yet other therapists are saying they are busier than ever and booked out for months!
So what's the difference? What's one doing that the other isn't? And if you're in the "bookings are dead" category, what should you be doing to fix it?
Some people will say it's all to do with your location - whether you're in an affluent area or not, and while this will have a part to play it does not mean that you can't have a booming massage business if your area is less affluent.
The key is in knowing your Superpower, your area of expertise, and using it to market your business in a way that brings in the people who need what you do - and this is what the therapists with booming businesses are good at doing, whether they realise it or not!
In the nicest possible way, there will always be people who can't afford to see you. These are not the people you are aiming to attract. They are not your superpower clients, and your business will never flourish or grow (or even survive) if you are aiming at people who can't afford you.
Once your business is booming and you can afford it, by all means offer concessionary rates or volunteer your time, but put your own life jacket on first! Once your business is in a position to allow you to give to others, then you can! Until then, concentrate on the clients who *can* afford you.
You are aiming at people who NEED what you do and are willing and able to pay for it.
Yes the economy is tough on everyone at the moment, but your response to this needs to be to double-down on your efforts to attract in your superpower clients, not to throw your hands up and say no-one wants massage anymore!
People still want and need massage just as much as ever, that hasn't changed. What HAS changed is that people will be more careful and more considered about where and on what they spend their money.
So it's your job to get really clear on what it is that you do for your clients and to speak to the people who need that in all of your marketing, loudly and consistently.
You can't expect mediocre marketing and relying on people finding you by chance to be enough any more - in this climate we have to be far more proactive about bringing in clients and far less complacent about how our businesses will grow!
Another thing - YOU do not know what's going on with your client's finances. You can't see their bank accounts and you don't know their budget, so it's NOT up to you to decide that they can't afford to see you. Your job is to shout from the rooftops and get really, really visible to your potential clients so that the people who need you and want to spend their money on their wellbeing can find you. AND so that they know when they do find you that you are exactly the therapist they need.
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Go to: massagerocks.me/podcast
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