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What's My Superpower and How Do I Use It?
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If you've read any of my blogs, social media posts or downloads, or listened to my podcast you'll know that I go on about your superpower and superpower clients a fair bit.
But what am I harping on about? What IS a superpower in relation to massage, and how the heck do you use it?
When you started out as a massage therapist, and perhaps even now, you probably felt like you were up against a million other therapists who are "better" than you, more experienced than you, or more knowledgeable than you. You probably felt or even still feel you don't have anything other than price to compete on.
BUT!
You have a LOT more than just price to stand out with, just as you are, and plenty of amazing clients out there just waiting to find you. Let me explain:
You will have something, or a set of somethings that you absolutely love doing as a therapist. Certain treatments that you really enjoy doing, and that your clients get a real benefit from when you do them.
Or certain problems that you love working with and get really good results working on.
Something clients always gush about and sing your praises over, like sleeping really well again after seeing you for a neck and shoulder massage, or their headaches easing up after an amazing facial massage.
Perhaps you see a lot of stressed out busy mums who love coming to you for a break and to relax and unwind.
Or maybe you're a sports massage therapist who sees a lot of runners and you're great at helping them with knee pain so they can keep running.
Your superpower is most likely something you're already doing! It's the thing you are really good at, and LOVE helping people and getting results with. The thing that makes you really love massage and want to keep doing it, THAT is your superpower!
Everything you do as a therapist is unique to you - yes you may have done the same courses as hundreds of other massage therapists, but YOUR way of doing it will differ from the next therapist, because YOU are different.
Your superpower really comes into play here because once you know what your superpower is, you can use that to your advantage by TALKING about it in all your advertising, emails and social media posts.
Talking about your superpower will naturally get the attention of the people who need help with the thing you help with, and these are your superpower clients!
Once you start using your superpower, you REALLY stand out - and this is how you start to grow your business!
Hey! Guess what? If you're ready to go from "getting by" in your massage business to Totally Rocking It, then I've got something for you - Head over to my website and download my free e-book, How To Get Massage Clients Without Paid Ads. In it you'll learn about your Superpower and how to get your S.M.A.R.T strategy in place, so that you can get clients absolutely pouring in without having to pay for ads!
Go to: massagerocks.me/podcast
Or
Download it here!
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