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Native Ad PowerHouse with Mary Gail Pezzimenti #9
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Content provided by Native Advertising PowerHouse and Podcast by Native Advertising Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Native Advertising PowerHouse and Podcast by Native Advertising Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/
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3 episoade
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Manage episode 221141766 series 2430670
Content provided by Native Advertising PowerHouse and Podcast by Native Advertising Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Native Advertising PowerHouse and Podcast by Native Advertising Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/
…
continue reading
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