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OTT Executive Podcast S2 E1: Mike Bloxham, EVP, MAGID
Manage episode 356613948 series 3419948
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1) Mike Bloxham's background; 2) New study on streaming subscriber churn; 3) "Intentionality of churn"; 4) Six different churn segments; 5) Why are "Hypers" both highly engaged and most likely to churn? 6) How "good/bad churn" is like cholesterol; 7) Moving to a "subscribed months" metric; 8) Why churn isn't correlated to income; 9) Churn segment "portfolio management"; 10) SVOD vs. FAST churn; 11) Mike's passion for Scotch whiskey.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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