Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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#5 Reducing The Risk of Marketing Investments with Mark Chudnoff
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Manage episode 216736834 series 2396523
Content provided by Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage. On this episode we discuss: • The diverse tools available for developing marketing insights • How to use research and insights to assure you have the right product, idea, campaign, etc. • Research for packaging design • Sensory research • Research for innovation • The right path for launching new products • The pros and cons of DYI research
…
continue reading
20 episoade
MP3•Pagina episodului
Manage episode 216736834 series 2396523
Content provided by Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage. On this episode we discuss: • The diverse tools available for developing marketing insights • How to use research and insights to assure you have the right product, idea, campaign, etc. • Research for packaging design • Sensory research • Research for innovation • The right path for launching new products • The pros and cons of DYI research
…
continue reading
20 episoade
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